A view from below » Politics http://blogs.hillandknowlton.com/marcosbesse The world as we see it from down here in Brazil - by Marcos Besse Thu, 01 Sep 2011 20:30:32 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The social media in the Brazilian elections http://blogs.hillandknowlton.com/marcosbesse/2010/10/21/the-social-media-in-the-brazilian-elections/ http://blogs.hillandknowlton.com/marcosbesse/2010/10/21/the-social-media-in-the-brazilian-elections/#comments Thu, 21 Oct 2010 13:05:29 +0000 Marcos Besse http://blogs.hillandknowlton.com/marcosbesse/?p=83

In two weeks Brazil will have a new president:  on one side Dilma Rousseff, Lula’s Chief of Staff and leader of the most recent main nationwide projects and, on the other side, José Serra, former Ministry of Health, from Fernando Henrique Cardoso government, who controlled the inflation in Brazil and brought economics stability for current booming times, are in the runoff vote.

The elections in Brazil have presented a new way to make politics in the country through social networks. All the candidates in the first round and the two candidates in the second round keep active profiles in all the channels like Facebook, Twitter and Flickr.

None of the candidates drew up a creative plan. Everyone just followed the cake recipe with profiles and campaign videos but, by the end of the first round, it is possible to make a deeper analysis of the behavior of them and evaluate which of them took over these tools.

Dilma was the candidate who most explored social network channels in number of profiles. She thrust the flag of PT Party on Orkut, Youtube, Flickr, Facebook, Twitter and Identica, but didn’t explore them as much as her opponents. She is the last in the number of tweets, for example, with only 327 posts. Jose Serra tops this rank with more than 3,200 messages, followed by Plínio, with over 2,600 messages and Marina Silva, with 2000.

Serra also leads the list of followers with 467 000 people in a profile created for other “Carnivals”. Dilma has achieved 240 000 followers in the first round, even not being so present in the micro blog. Marina comes the third position with 200 000, and Plínio with almost 48 000 people.

The communication, at least unusual, of controversial candidates, such as Tiririca and “Pear Women” also drew attention, but this is subject to a next post.

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The authors of an unrehearsed play http://blogs.hillandknowlton.com/marcosbesse/2009/02/17/the-authors-of-an-unrehearsed-play/ http://blogs.hillandknowlton.com/marcosbesse/2009/02/17/the-authors-of-an-unrehearsed-play/#comments Tue, 17 Feb 2009 02:27:40 +0000 Marcos Besse http://blogs2.hillandknowlton.com/marcosbesse/?p=21

The Guardian published this month a ranking of those responsible for the global economic crisis. The list is headed by former chairman of the Federal Reserve Alan Greenspan.

 

Bill Clinton endorsed a law that allowed people with fewer resources to seek home loans.

 

George Bush was inert in front of worsening of the problem and was unable to put a brake on subprime loans.

 

Dick Fuld was Lehman Brother’s number 1 when the bankruptcy was announced in September 2008. He has left Lehman Brothers heavily exposed to mortgages of low quality.

 

Gordon Brown despite having previewed the crisis, did nothing to prevent it.

 

Hank Greenberg took expensive trips for himself and other AIG executives, while the largest insurer worldwide went under. Greenberg spent AIG’s US$400 thousand in a spa resort for its top employees.

 

Mervyng King took too long to realize how deep the crisis.

 

Abby Cohen sinned by excess of optimism, refused to accept the crisis’ gravity.

 

Phil Gramm was the main individual responsible for the financial deregulation that would detonate the mortgage crisis.

 

Alan Greenspan (last but not least) – The Fed had the authority to stop the granting of credit to supply the market for subprime mortgages, but Greenspan did nothing. With this, the housing bubble burst. He admitted his mistake in an interview.

 

 

 

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Two-sided knives http://blogs.hillandknowlton.com/marcosbesse/2009/02/08/two-sided-knives/ http://blogs.hillandknowlton.com/marcosbesse/2009/02/08/two-sided-knives/#comments Sun, 08 Feb 2009 03:18:20 +0000 Marcos Besse http://blogs2.hillandknowlton.com/marcosbesse/?p=3

The first time Barak Obama came out in the main media (at least, for me) – bringing something in the air about being the next guy – was in 2007 when Time magazine published a photo of him on a Hawaiian beach. The publication which has already given him 15 covers, praised his body shape and highlighted the next American president’s good health. The magazine didn’t name the beach, but some folks from Hawaii identified kailua Beach Park as the fortuneteller place.

 

Since that casual spotlight, Obama has made the informality his main background when the issue is marketing. But his main strategy to keep his name in everyone’s mind in 2007, starts showing its dark side of the force.  He has been everywhere now: candies, mints, refreshments and even condoms. Last week, an American company released two dolls inspired by his daughters Malia and Sasha and his advisors decided that it has been enough.

 

Obama is planning a new image in the media now. His dismissal divulged poster, plagiarized from Andy Warhol, turban old photos or beach photos will give place to a serious, well dressed, and formal man. Not surprising based on his position; just don’t know if the public who elected him will sympathize with this new man after the election. 

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