A view from below » social network http://blogs.hillandknowlton.com/marcosbesse The world as we see it from down here in Brazil - by Marcos Besse Thu, 01 Sep 2011 20:30:32 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The social media in the Brazilian elections http://blogs.hillandknowlton.com/marcosbesse/2010/10/21/the-social-media-in-the-brazilian-elections/ http://blogs.hillandknowlton.com/marcosbesse/2010/10/21/the-social-media-in-the-brazilian-elections/#comments Thu, 21 Oct 2010 13:05:29 +0000 Marcos Besse http://blogs.hillandknowlton.com/marcosbesse/?p=83

In two weeks Brazil will have a new president:  on one side Dilma Rousseff, Lula’s Chief of Staff and leader of the most recent main nationwide projects and, on the other side, José Serra, former Ministry of Health, from Fernando Henrique Cardoso government, who controlled the inflation in Brazil and brought economics stability for current booming times, are in the runoff vote.

The elections in Brazil have presented a new way to make politics in the country through social networks. All the candidates in the first round and the two candidates in the second round keep active profiles in all the channels like Facebook, Twitter and Flickr.

None of the candidates drew up a creative plan. Everyone just followed the cake recipe with profiles and campaign videos but, by the end of the first round, it is possible to make a deeper analysis of the behavior of them and evaluate which of them took over these tools.

Dilma was the candidate who most explored social network channels in number of profiles. She thrust the flag of PT Party on Orkut, Youtube, Flickr, Facebook, Twitter and Identica, but didn’t explore them as much as her opponents. She is the last in the number of tweets, for example, with only 327 posts. Jose Serra tops this rank with more than 3,200 messages, followed by Plínio, with over 2,600 messages and Marina Silva, with 2000.

Serra also leads the list of followers with 467 000 people in a profile created for other “Carnivals”. Dilma has achieved 240 000 followers in the first round, even not being so present in the micro blog. Marina comes the third position with 200 000, and Plínio with almost 48 000 people.

The communication, at least unusual, of controversial candidates, such as Tiririca and “Pear Women” also drew attention, but this is subject to a next post.

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The future is the end http://blogs.hillandknowlton.com/marcosbesse/2009/08/06/the-future-is-the-end/ http://blogs.hillandknowlton.com/marcosbesse/2009/08/06/the-future-is-the-end/#comments Thu, 06 Aug 2009 16:15:13 +0000 Marcos Besse http://blogs.hillandknowlton.com/marcosbesse/?p=61

In the middle of this decade some social network services were created to change the world forever.

 

Of course the Turkish Stanford student Orkut Büyükkökten didn’t expect to change the people’s behavior (mainly in Asia and South America) when he launched Orkut in 2004, neither did Mark Zuckerberd, when he launched Facebook a month later, in Boston (MA), but they certainly contributed adding one more habit in our routine: peek in our social network websites.

 

MySpace had been launched six months before Orkut and Facebook and Friendster was even older but they were completely unknown out of the United States and only after the boom of those two new services that the world noticed the strengthening of the social networks.

 

Today, we count with a long list of the websites with the same ends: look for friends, job, and dates, stalk a former partner, prospect new business, and meet ex-colleagues…and bla bla bá.

 

During a call with a new supplier the other day, I was asked for my phone number and my twitter. I inquired why he needed my twitter and the answer was: well, everybody has one today. So, the rule is: you are on or you are ‘out’, and that is the exact point that concerns me.

 

All these new technologies and new services enrich our communication and may develop new ways to reach people but are you really interested in knowing if your buddy is doing the laundry or going to the movies right now? Who has never seen a message like “I am cold, I will get a sweater” on twitter, raise your hand.

 

In my judgment, these network services will develop into other new and innovative platforms and will exist forever in our lives but users will over use them and find a way to ruin their application.

 

One good example of how it has already happened is Orkut. It is still very popular in Brazil but it has been passing through serious problem due to illegal content added by fake users. The quiz now is to bet on which network service will be the next to end.

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