Behind Digital PR » new media Thoughts from Hill & Knowlton's Australasian Digital Practice head, Matt Overington. Mon, 16 Feb 2009 06:16:00 +0000 en hourly 1 Future of Media Fri, 11 Jul 2008 04:27:00 +0000 Matt Overington Ross Dawson has just published the Future of Media Report for July 2008. The report is available as a PDF download and is an interesting read. In it, the Future Exploration Network predicts the global media industry will be worth US$5.7 trillion in 2024 and discusses how businesses will have to gear up to address this. There are a couple of great points in the document, but Apple is singled out as a business that has handled market and consumption shifts particularly well:

“Apple has proved very effective at repositioning itself across the flow economy. Most prominently, it has used its strong positioning in Interfaces (e.g. iPod, Mac) to shift to Content (iTunes). It has also built direct Relationships with its iTunes customers whereas before distributors held all customer relationships. Appleā€™s adoption AAC as the default music encoding Standard on iTunes provided some lock-in as it was a less common though still open standard. For iPhone it has selected and generated revenue from selected partners for Connectivity (AT&T in the US), and is now taking part of the Service revenue for iPhone apps provided by a broader developer community.”

It just so happens that I read this on the day the iPhone went on sale in Australia, prompting a sight we’re becoming familiar with: people lining up overnight in the winter cold to be among the first to purchase a new Apple gadget. The first official Australian customer allegedly queued up for eleven hours to buy his new phone, but claims he’s not a fanatic (I’d dispute that point, but perhaps that’s a topic for another blog). In an emerging world where content and relationships with consumers are becoming critical, Apple’s managing pretty well.

As an unrelated side note, another wonderful stat that was re-introduced to me by the report is the notion that, according to the Daily Telegraph, “in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000″. Wow.

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May you live in interesting times Fri, 06 Jun 2008 01:25:00 +0000 Matt Overington Hello everyone.

By way of introduction, my name is Matt and I am a bit of a geek. Quite a bit of a geek, as it turns out. From borrowing my Dad’s modem in the 80s to connect to bulletin boards through to getting involved with Twitter, I’ve always been fascinated by the capacity for technology to shrink the world.

It’s no secret that we’re living in a remarkable age. We’re witnessing the democratisation of media and are faced with a constant onslaught of new tools to help us – as human beings – keep in contact with each other.

In terms of social change, I strongly feel that history will look back on the current era as just as revolutionary as the invention of the press in the 15th century AD. It’s wonderful to be a part of it.

This blog will track trends and exciting developments in digital communications and attempt to add some analysis of what it means for the world of PR.

I welcome your comments and, of course, collective conversation.

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