Live Earth already a giant success

04 July 2007

This Saturday, Live Earth concerts headlined by major music acts such as The Police, The Dave Matthews Band, and Alicia Keys will take place around the globe in a 24-hour period in hopes of increased awareness of environmental issues.

Organized by former U.S. Vice-President Al Gore and Network Live CEO Kevin Wall, Live Earth has seen its share of detractors. Some, like Live Aid organizer Bob Geldof, fear that Live Earth will be nothing more than a rock concert that will have no long term effect on the climate change crisis.  

Others fear that the resources needed to put on a large scale event like Live Earth will do more harm to the environment than with no event at all. Endless tour buses and idling cars in the venue parking lots will no doubt affect the environment on the day of the concerts.

The detractors can say what they want about Live Earth, but the reality is the event is already a PR success. Even if Kanye West’s microphone was to cut out during “Golddigger” or Al Gore was to sing “Lump” by The Presidents of the United States of America, Live Earth will have done its job. Why? Because people are talking more than ever before about environmental issues. The concert will be just that, a concert. It’s what’s behind the concert that’s most important. Gore is successfully tapping into what will hold people’s attention and get people talking, and for many it’s music.

Al Gore and his organizing team have signed a seven-point pledge to combat the climate crisis and hope that people watching or attending the concerts do the same. I, for one, will be signing the seven-point pledge and watching Live Earth on television on Saturday, all while changing my light bulbs to compact fluorescent green savers.

4 Responses to “Live Earth already a giant success”

  1. Chris

    Without a doubt a major success…..Geldof and the Republicans are full of it if they think they can stop this from happening. I am extremely disappointed and Geldof. Is he disappointed because Gore has taken the limelight for a cause that if not corrected will mean Bob Geldof’s cause will be for naught…because we won’t be here on this planet anymore.

    BTW…you spelled his name wrong…it’s Geldof

  2. Matt Salvatore

    I think Geldof may be feeling a little left out…I’ve read a number of reviews of Live Earth and many journalists don’t think it was a huge success. I think that they remain skeptical of the impact a concert can have on long-term change. Despite what anyone writes, Live Earth was a postive step in the right direction, it’s got people talking about what they can do to in their daily lives to make their lives a little more green. Plus, watching The Police, Kanye West, and John Mayer rip it up on stage together never hurts either.  

  3. Mark

    How do you measure success?  It just snowed in Argentina, first snow since 1918.

  4. Matt Salvatore

    I think success can be measured in many ways and is very subjective. However, for the purposes of this blog, let’s measure Live Earth’s success solely on its impact PR-wise. Personally, I’d hate to be the person whose job it is to track all the media hits Live Earth has received, both pre and post event. The number of impressions and reach that event has had is unbelievable. Despite some stories having a negative tone, Live Earth’s message of improving the state of the planet was driven home in nearly every article. Most importantly, from a PR perspective, the issue of climate change was/still is top of mind for many.  

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