Comments on: Live Earth already a giant success http://blogs.hillandknowlton.com/mattsalvatore/2007/07/04/live-earth-already-a-giant-success/ This blog is meant to entice, provoke and uncover conversations about the world of public relations and communications that would otherwise go unnoticed. Wed, 28 Jan 2009 16:12:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Matt Salvatore http://blogs.hillandknowlton.com/mattsalvatore/2007/07/04/live-earth-already-a-giant-success/comment-page-1/#comment-15 Matt Salvatore Tue, 10 Jul 2007 21:54:42 +0000 http://blogs2.hillandknowlton.com/mattsalvatore/8855.aspx#comment-15 <p>I think success can be measured in many ways and is very subjective. However, for the purposes of this blog, let's measure Live Earth's success solely on its impact PR-wise. Personally, I'd hate to be the person whose job it is to track all the media hits Live Earth has received, both pre and post event. The number of impressions and reach that event has had is unbelievable. Despite some stories having a negative tone, Live Earth's message of improving the state of the planet was driven home in nearly every article. Most importantly, from a PR perspective, the issue of climate change was/still is top of mind for many.  </p> I think success can be measured in many ways and is very subjective. However, for the purposes of this blog, let’s measure Live Earth’s success solely on its impact PR-wise. Personally, I’d hate to be the person whose job it is to track all the media hits Live Earth has received, both pre and post event. The number of impressions and reach that event has had is unbelievable. Despite some stories having a negative tone, Live Earth’s message of improving the state of the planet was driven home in nearly every article. Most importantly, from a PR perspective, the issue of climate change was/still is top of mind for many.  

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By: Mark http://blogs.hillandknowlton.com/mattsalvatore/2007/07/04/live-earth-already-a-giant-success/comment-page-1/#comment-14 Mark Tue, 10 Jul 2007 02:19:54 +0000 http://blogs2.hillandknowlton.com/mattsalvatore/8855.aspx#comment-14 <p>How do you measure success?  It just snowed in Argentina, first snow since 1918. </p> How do you measure success?  It just snowed in Argentina, first snow since 1918.

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By: Matt Salvatore http://blogs.hillandknowlton.com/mattsalvatore/2007/07/04/live-earth-already-a-giant-success/comment-page-1/#comment-13 Matt Salvatore Mon, 09 Jul 2007 14:37:08 +0000 http://blogs2.hillandknowlton.com/mattsalvatore/8855.aspx#comment-13 <p>I think Geldof may be feeling a little left out...I've read a number of reviews of Live Earth and many journalists don't think it was a huge success. I think that they remain skeptical of the impact a concert can have on long-term change. Despite what anyone writes, Live Earth was a postive step in the right direction, it's got people talking about what they can do to in their daily lives to make their lives a little more green. Plus, watching The Police, Kanye West, and John Mayer rip it up on stage together never hurts either.   </p> I think Geldof may be feeling a little left out…I’ve read a number of reviews of Live Earth and many journalists don’t think it was a huge success. I think that they remain skeptical of the impact a concert can have on long-term change. Despite what anyone writes, Live Earth was a postive step in the right direction, it’s got people talking about what they can do to in their daily lives to make their lives a little more green. Plus, watching The Police, Kanye West, and John Mayer rip it up on stage together never hurts either.  

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By: Chris http://blogs.hillandknowlton.com/mattsalvatore/2007/07/04/live-earth-already-a-giant-success/comment-page-1/#comment-12 Chris Sun, 08 Jul 2007 00:23:09 +0000 http://blogs2.hillandknowlton.com/mattsalvatore/8855.aspx#comment-12 <p>Without a doubt a major success.....Geldof and the Republicans are full of it if they think they can stop this from happening. I am extremely disappointed and Geldof. Is he disappointed because Gore has taken the limelight for a cause that if not corrected will mean Bob Geldof's cause will be for naught...because we won't be here on this planet anymore.</p> <p>BTW...you spelled his name wrong...it's Geldof</p> Without a doubt a major success…..Geldof and the Republicans are full of it if they think they can stop this from happening. I am extremely disappointed and Geldof. Is he disappointed because Gore has taken the limelight for a cause that if not corrected will mean Bob Geldof’s cause will be for naught…because we won’t be here on this planet anymore.

BTW…you spelled his name wrong…it’s Geldof

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