The White Stripes are PR wizards

17 July 2007

Detroit rock duo The White Stripes recently finished a full-blown Canadian tour that took them to each province and territory in the great white north. That’s right – they even played in Yellowknife, how many multi-platinum music acts have done that? My count is one.  

What’s more impressive is the Stripes recent slew of PR successes. Starting back in June when the band turned the recently bankrupt Hollywood landmark, Tower Records, into Icky Thump Records, named after their new album. Open for a week, Icky Thump Records sold only the new White Stripes album. The week culminated with a special in-store performance by the band for the first 200 fans who bought their record.

The White Stripes continued there PR tirade in most Canadian cities they visited on their tour, playing secret shows during the day of their evening gigs. The trend began with a free show in a Whitehorse park for nearly 1,000 excited fans. Over the course of their Canadian tour, the Stripes played secret shows at a day camp, on a school bus, and to sick kids. 

As a result of their stunts, The White Stripes are not only receiving positive press in every city they visit, they are also creating an incredible amount of good will with fans – both young and old.

2 Responses to “The White Stripes are PR wizards”

  1. Matt Salvatore

    I caught them in Toronto, Matt. Fantastic show, and they were indeed very strategic with their publicity. I particularly like some of their creative uses of technology, like this Icky Thump USB Flash Drive:

    http://whitestripes.kungfunation.com/index.php?main_page=product_music_info&products_id=45

    I could also see sports teams getting use out of the USB… offer up exclusive photos of a team, wallpapers, video clips, virtual ‘collectors cards’, etc.

  2. Matt Salvatore

    Their Ottawa show was wicked as well – they’re such natural entertainers. Those Icky Thump USB Flash Drives are very cool. I totally agree with you about other entertainment uses for USB’s – I’m sure fans of the L.A. Galaxy would go crazy for some Beckham USBs…

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