Please add to Oprah’s book club

27 January 2009

I’m not what you’d call a voracious reader. In fact, after staring a computer screen all day, by the time I get home from work all I pretty much feel like doing is putting on a DVD copy of Roadhouse, doing 600 pushups and calling it a day. However, sometimes I’ll come across a book that holds my attention and I won’t put it down. Case in point, back in 1994, The Client by John Grisham was tearing up the best seller list and I, like millions of others, couldn’t get enough of Grisham’s legal hijinx. Well, that was 15 years ago, and I’m proud to say that I’ve found another must read. It’s called The New Rules of Marketing and PR, by David Meerman Scott. The book was published in 2007 and in it Scott provides some wonderful tips on blog writing, podcasting, and media relations. I’m not going give anything away. I just implore you to visit your local book store or library and give it a read, you won’t be disappointed.

One Response to “Please add to Oprah’s book club”

  1. David Meerman Scott

    Hi Matt, Many thanks for using my book title and “Oprah’s Book Club” in a post. Wow.

    A few things about The New Rules of Marketing & PR that you may not know. I did a revised paperback version of the book which was released in January 2009. Also, the book is published in 22 languages — so these ideas are global.

    Also, my newest book “World Wide Rave: Creating triggers that get millions of people to spread your ideas and tell your stories” will be released late February, 2009. http://www.worldwiderave.com/

    Thanks, David

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