Media Insights and Crisis Expertise

Further to yesterday’s post about managing online rumours, here’s a great column we read recently on the Financial Times website (you may need to register to read this - it’s ok, registration is free and well worth the 3 minutes it will take). As our team of Digital specialists here at Hill & Knowlton constantly remind us, online reputation management means recognising that you’re now stuck in a conversation. You can’t dip in and out like you do with the media agenda. It’s like the difference between channel surfing and a family dinner.