Issues & crisis event update: a public health case study debate

Hill & Knowlton's Public Health Crisis looked at the whole supply chain from farm gate to table

Hill & Knowlton

Last night we welcomed more than 80 guests to Hill & Knowlton’s Public Health event, hosted by our Issues & Crisis and Healthcare & Wellbeing teams. Hosted by journalist Lois Rogers, the format of the night focused on a hypothetical crisis scenario involving “killer milk”, which stimulated an insightful and often lively. 

 

 

 

 

 

 

 

Special thanks to our guest panellists:

  • Dr David Heymann, Head of Global Centre on Health Security at Chatham House
  • Dr Rob Drysdale, veterinarian
  • Dr Simon Wheeler, Novartis
  • Mr Bart Dalla Mura
  • Mr John Kelly, Partner, Schillings

Following is a brief overview of the scenario, which is entirely fictitious, designed for simulation purposes only, and any similarity to businesses, individuals or actual scenarios is purely coincidental.

 

For the purpose of the discussion we created a scenario that reached from one end of the consumer supply chain (farm) to the other (consumption), and spread across multiple industries (agriculture, dairy, pharmaceutical, retail). The focus of the scenario was a trial of a new vaccine, developed to treat a common and relatively harmless condition in cows that can cause a major drop in milk yield. As the scenario rolled on over six days, hundreds of patients presented at local hospitals and a number of fatalities were recorded.

 

Key points from the discussion included:

  • The importance of relationships with stakeholders in a public health crisis
  • It’s not enough to have a crisis preparedness plan (you have to train for it as well)
  • Why media training is important – for your organisation, your stakeholders and for journalists
  • How to deal with aggressive journalists
  • The role of experts
  • What you can do in the first four minutes of a crisis

We’ll take a closer look at each of these points – please drop back for updates.

More than 80 people attended Hill & Knowlton's Public Health Crisis discussion forum

More than 80 people attended Hill & Knowlton

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2 Comments
02

Nov
2009

Collective Conversation » Media Insights and Crisis Expertise » Blog Archive » The importance of stakeholder relationships in a crisis

[...] of the key points to come out of last week’s Public Health Crisis event was the importance of building and maintaining strong relationships with your stakeholders – before [...]

03

Nov
2009

Collective Conversation » Media Insights and Crisis Expertise » Blog Archive » When crisis plans aren’t worth the paper they’re written on

[...] recent Public Health Crisis event drew out a number of observations from our guest panellists, one of which was the importance [...]

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