Archive for November 23rd, 2009

Floods highlight the importance of business continuity planning

In his second post for Media Insights and Crisis Expertise, Senior Associate Director, Peter Roberts, reflects on the impact of floods currently affecting parts of the UK, and the role business continuity planning can play in minimising the impact of such disasters.

The extreme flooding that has struck England’s North West in recent days has underlined the variable nature of crises. The situation is also a sharp reminder to all businesses, wherever they’re located of the importance of business continuity plans.

Quite simply, business continuity is about anticipating the crises that could affect an organisation and then planning for them. It’s also something we spend a lot of our time doing at Hill & Knowlton.

So, how best to develop a robust plan? Fundamentally, any company is only five steps away from ensuring that they’re in a far better position to withstand a critical situation, with appropriate planning.

  • Step 1: Analyse your business and get an understanding of the processes involved.
  • Step 2: Assess the risks to your business. Threats come in different forms, from power cuts, to staff absenteeism.
  • Step 3: Develop how you’ll combat such risks. Principally, what needs to be done and who will carry out the actions.
  • Step 4: Develop your business continuity plan (BCP). This can be as simple as you want and will contain all relevant contact numbers, resources and procedures.
  • Step 5: Test and update the plan. It’s vital that your plan is tested and that staff are familiar with their roles.

It’s a common misunderstanding that business continuity is only a big organisation issue; this is, quite simply, not the case. The size of any plan will depend on the risks facing a business – it will be as large or small as needed.

Ultimately, experience demonstrates that organisations are more likely to survive a crisis if they have planned for one in advance. – Peter

For help in reviewing or developing your organisation’s business continuity or crisis communication plan, please get in touch with us by clicking here. – Grant