Twelve tips of Christmas: #5 Use the slow period to your advantage (part 1)

So far we’ve looked at a number of suggestions to help make your yuletide crisis management as simple and pain-free as possible. However when it comes to best practice crisis management, the smart money is always on prevention being far preferable to the cure – so that’s what we’re looking at here.

For the moment, let’s assume that anything that’s going to go wrong between December 20 and January 10 is probably still going to. It’s no good having a coronary over it, so let’s look at a happier, healthier future. One with lower blood pressure.

Preparation, for crisis managers, takes into account both procedures and people. We’ll look at the latter in this post, as the people you rely on are, ironically, more fallible than your procedures (a procedure’s a procedure – so long as someone follows it, there’s not much more you can ask of it – a bit like blaming a calculator if your numbers don’t add up).

However, January (winter generally) is a brilliant time to nab people for their regular training updates. The weather’s rubbish so it’s no fun to travel, everyone’s a little sluggish after the holidays, and it’s usually easier to get into diaries – both at your end and also with your training providers.

Our head trainer, Catherine Cross, says we’re already seeing several clients planning their winter to include things like media training, refresher courses for spokespeople who may have gone a little rusty after a period of inactivity, and even a number of crisis simulations. Now’s the perfect time to schedule in your team’s training requirements for the start of 2010. If you’d like to talk to one of our team, you can contact Catherine directly here, or call us on 020 7413 3000.

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1 Comment
16

Dec
2009

Collective Conversation » Media Insights and Crisis Expertise » Blog Archive » Twelve tips of Christmas: #5 Use the slow period to your advantage (part 2)

[...] the last post we looked at using the winter slow-down as an opportunity to get your team back on track with their [...]

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