Chris Evans – a promotion too far for the BBC?

posted by Peter Roberts

There’s been much wailing about the promotional airtime afforded by the BBC to Chris Evan’s new breakfast show on Radio 2.

The latest critic has been former Capital Radio and Virgin Radio presenter, Steve Penk.

You can read more here.
 
While I have some sympathy with Penk’s misgivings about the BBC’s cross-promotion, the debate does highlight the preciousness of editorial coverage, especially for the BBC. Fundamentally, we arrive at the question of whether Evans’ move in the schedule constitutes a new story?

The BBC’s news outlets, including BBC 1 and BBC News Online, previewed the presenter’s arrival with expansive reports.

Is this wrong? For many of the audience it is.

As is the case with reports pertaining to the latest Hollywood blockbuster, or a much publicised product launch.

However, for many individuals there’s a greater significance in football’s transfer market than the machinations in Westminster, and affairs in Albert Square, rather than Tiananmen Square.

This, of course could be overlooked if it wasn’t for the numbers who are interested, and any discerning television editor will be keeping abreast of audience engagement in such stories. Marry that interest with the fact that viewers are paying their licence fee and you have a difficult call to make.

Share and Enjoy:
  • Facebook
  • del.icio.us
  • Twitter
  • StumbleUpon
  • Reddit
  • Digg
  • RSS
  • LinkedIn
  • Google Bookmarks
  • Technorati
3 Comments
14

Jan
2010

uberVU - social comments

Social comments and analytics for this post…

This post was mentioned on Twitter by HK_London: Peter Roberts from #HK_crisisUK comments on Chris Evans joining Radio 2 morning http://bit.ly/7ivIKG...

15

Jan
2010

Adrian King

I suggest that your Chris Evans blogger (or his ill-educated editor), learns to spell. If there has been any ‘whaling’, your blogger dshould be harpooned.

18

Jan
2010

Grant Smith

Thanks for the spot Adrian – we always appreciate a second set of eyes when proofing!

Add a comment