Protecting your brand on Twitter is just one part of good crisis preparation

We talk about Twitter in the context of crisis management quite a lot on here – mostly because it’s a good way of getting people to visit our blog (fact: posts with “Twitter” in the headline average around three times the readership of our next most popular group as of writing this).

However, when it comes to practical applications, much of the world seems to be still coming to grips with what companies can actually use Twitter for, at least according to the moderator of this week’s Frontline Club meeting (yes, yes, we all know it’s fabulous).

What we do know is that like any other online activity, Twitter isn’t immune to hackers. In his post Is your brand protected on Twitter?, fellow Hill & Knowlton blogger, the irrepressible Dan Leach, gives a number of tips to help you get the basics right for your corporate (and personal) Twitter accounts.

The security of your Twitter account should be as important to your company’s Twitterers as the login details for their computers.

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2 Comments
18

Feb
2010

Dan Leach

Irrepressible? I take that as a hell of compliment

18

Feb
2010

Grant Smith

Well…that, and also it’s to encourage you to write more stuff I can nick

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