Comments on: Twitter terror: why business managers should be afraid of social media http://blogs.hillandknowlton.com/mediaandcrisis/2010/02/26/twitter-terror-why-business-managers-should-be-afraid-of-social-media/ Your destination for best practice issues and crisis management, current issues, media training, presentation skills, consumer advocacy and strategic issues management Mon, 18 Oct 2010 00:18:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Grant Smith http://blogs.hillandknowlton.com/mediaandcrisis/2010/02/26/twitter-terror-why-business-managers-should-be-afraid-of-social-media/comment-page-1/#comment-135 Grant Smith Fri, 26 Feb 2010 14:37:54 +0000 http://blogs.hillandknowlton.com/mediaandcrisis/?p=272#comment-135 I take the points above re "afraid" and transparency...but here's the problem I have with the transparency argument. You should just do the right thing. The end. If you're not doing the right thing, then yes, I would also argue that social media provides unprecedented opportunities for people to take a crack at you. Hence the fear factor. However, I'd also argue that the social media spotlight should not be the reason for a company to behave transparently. They should do so because it's the right thing to do. I take the points above re “afraid” and transparency…but here’s the problem I have with the transparency argument.

You should just do the right thing. The end.

If you’re not doing the right thing, then yes, I would also argue that social media provides unprecedented opportunities for people to take a crack at you. Hence the fear factor.

However, I’d also argue that the social media spotlight should not be the reason for a company to behave transparently. They should do so because it’s the right thing to do.

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By: Dave Ganly http://blogs.hillandknowlton.com/mediaandcrisis/2010/02/26/twitter-terror-why-business-managers-should-be-afraid-of-social-media/comment-page-1/#comment-134 Dave Ganly Fri, 26 Feb 2010 12:09:33 +0000 http://blogs.hillandknowlton.com/mediaandcrisis/?p=272#comment-134 Yes, absolutely correct proposition. What I find difficult is the shear amount of effort involved - no doubt not an issue for the larger company with a proper PR department, but SM requires a lot of attention, and it's so real-time that it's too easy to only focus on it, at the expense of other activities. Yes, absolutely correct proposition. What I find difficult is the shear amount of effort involved – no doubt not an issue for the larger company with a proper PR department, but SM requires a lot of attention, and it’s so real-time that it’s too easy to only focus on it, at the expense of other activities.

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By: Michael http://blogs.hillandknowlton.com/mediaandcrisis/2010/02/26/twitter-terror-why-business-managers-should-be-afraid-of-social-media/comment-page-1/#comment-133 Michael Fri, 26 Feb 2010 11:54:44 +0000 http://blogs.hillandknowlton.com/mediaandcrisis/?p=272#comment-133 Good points raised - but 'afraid' is surely the wrong adjective here. Managers should instead be 'wary' of social media. If used correctly social media is a wholly positive phenomenon that links people together in a way inconceivable in the past. Consumers can now speak directly to managers of businesses on a relatively informal level at the click of a button. Managers have to be wary because their response will remain in the blogosphere forever. Be wary but never afraid... Good points raised – but ‘afraid’ is surely the wrong adjective here. Managers should instead be ‘wary’ of social media. If used correctly social media is a wholly positive phenomenon that links people together in a way inconceivable in the past. Consumers can now speak directly to managers of businesses on a relatively informal level at the click of a button. Managers have to be wary because their response will remain in the blogosphere forever. Be wary but never afraid…

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By: Alex http://blogs.hillandknowlton.com/mediaandcrisis/2010/02/26/twitter-terror-why-business-managers-should-be-afraid-of-social-media/comment-page-1/#comment-132 Alex Fri, 26 Feb 2010 11:30:25 +0000 http://blogs.hillandknowlton.com/mediaandcrisis/?p=272#comment-132 Afraid, or grateful for the opportunity to correct their practices with transparency? Afraid, or grateful for the opportunity to correct their practices with transparency?

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