Archive for March 1st, 2010

Courageous, colourful quotes get you noticed, and probably knighted

“Those with the strongest views that the price of Australian houses “must” fall typically either don’t own one, don’t really know what they are talking about, or both.” – Rory Robertson, Macquarie Bank interest rate strategist

The above quote ran in this column by Michael Pascoe today. Perhaps its because my introduction to the British economy came courtesy of Robert Peston’s book, Who Runs Britain?, but from an outsider’s perspective I’d have to say that there’s a dearth of colourful spokespeople in the market. However, when I thought for five seconds about which British individuals I could imagine using a line like this, three names came to mind:

  • Sir Richard Branson
  • Sir Phillip Green
  • Sir Stuart Rose

And aside from wealth and knighthoods, that’s something the three individuals listed above all have in spades. Personality.

For business managers, PR people and spokespeople generally, this is brilliant news, because it means that if you’re prepared to say something colourful, the chances are you’ll get noticed.

The problem is, you can’t rely on media training alone to give you the colourful quotes. These have to be a reflection of your own personality. Media training, or presentation skills training, or even night classes in interpretive dance will help you to express that personality in a way that’s right for your audience.

At the end of the day though, that expression comes down to having the courage to share a bit of yourself with the rest of the world.