Shortly after publishing this post yesterday on the importance spokespeople (and business leaders) communicating their personality, a friend sent me a link to a Harvard Business Review post, by Roberto Verganti, on a tenuously-related topic.
I particularly like this passage: “…visions are intrinsically ideological and biased towards a clear aspiration of how the world should be: They strongly reflect the personal culture of the thinker.”
For many spokespeople, managing the art of communicating their organisation’s key messages in the thrust and parry of a media interview is enough of a challenge to be going on with, thank you very much.
However, for those in true leadership positions, a bigger challenge is communicating Verganti’s idea of personal culture. If you’re a business leader then you were hired to manage a business (or you built it up yourself), so that’s a given. But if you want your people to follow you, you need to share your vision and show them you’re prepared to lead.