Colourful quotes continued

Shortly after publishing this post yesterday on the importance spokespeople (and business leaders) communicating their personality, a friend sent me a link to a Harvard Business Review post, by Roberto Verganti, on a tenuously-related topic.

I particularly like this passage: “…visions are intrinsically ideological and biased towards a clear aspiration of how the world should be: They strongly reflect the personal culture of the thinker.”

For many spokespeople, managing the art of communicating their organisation’s key messages in the thrust and parry of a media interview is enough of a challenge to be going on with, thank you very much.

However, for those in true leadership positions, a bigger challenge is communicating Verganti’s idea of personal culture. If you’re a business leader then you were hired to manage a business (or you built it up yourself), so that’s a given. But if you want your people to follow you, you need to share your vision and show them you’re prepared to lead.

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1 Comment
03

Mar
2010

Cris

A strong leader is key. You need to be able to put yourself out in the forefront and garner respect while effectively sharing your vision. It can be quite tricky but do some research on famous business leaders and imitate them. It is that easy.

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