Comments on: Nestle, Greenpeace, social media, crisis management, facebook, YouTube, Twitter. PR measurement. Interested? http://blogs.hillandknowlton.com/mediaandcrisis/2010/03/21/nestle-greenpeace-social-media-crisis-management-facebook-youtube-twitter-pr-measurement-interested/ Your destination for best practice issues and crisis management, current issues, media training, presentation skills, consumer advocacy and strategic issues management Mon, 18 Oct 2010 00:18:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: H&K London’s Blog » Blog Archive » Web Curios http://blogs.hillandknowlton.com/mediaandcrisis/2010/03/21/nestle-greenpeace-social-media-crisis-management-facebook-youtube-twitter-pr-measurement-interested/comment-page-1/#comment-174 H&K London’s Blog » Blog Archive » Web Curios Fri, 26 Mar 2010 14:40:51 +0000 http://blogs.hillandknowlton.com/mediaandcrisis/?p=296#comment-174 [...] The Year of Social Media Crises - My esteemed colleague Grant Smith has declared that this will be the year of the ’social media crisis’. He might well be right - couple of fun ones this week: [...] [...] The Year of Social Media Crises – My esteemed colleague Grant Smith has declared that this will be the year of the ’social media crisis’. He might well be right – couple of fun ones this week: [...]

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By: Grant Smith http://blogs.hillandknowlton.com/mediaandcrisis/2010/03/21/nestle-greenpeace-social-media-crisis-management-facebook-youtube-twitter-pr-measurement-interested/comment-page-1/#comment-169 Grant Smith Mon, 22 Mar 2010 14:45:49 +0000 http://blogs.hillandknowlton.com/mediaandcrisis/?p=296#comment-169 Sorry all who tried to click this link above - let's try again... http://bit.ly/caWmFf Sorry all who tried to click this link above – let’s try again…

http://bit.ly/caWmFf

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By: Grant Smith http://blogs.hillandknowlton.com/mediaandcrisis/2010/03/21/nestle-greenpeace-social-media-crisis-management-facebook-youtube-twitter-pr-measurement-interested/comment-page-1/#comment-168 Grant Smith Mon, 22 Mar 2010 14:44:59 +0000 http://blogs.hillandknowlton.com/mediaandcrisis/?p=296#comment-168 Thanks Marlena - we always appreciate a happy reader! To your point about the actual palm oil issue, @vikkichowney made the point in this feature (http://bit.ly/caWmFf) in Marketing Week: "Being seen to do something in a crisis is almost as important as actually doing it." I like this - contextualises the actual fixing bit, which I think gets overlooked an awful lot. Thanks Marlena – we always appreciate a happy reader! To your point about the actual palm oil issue, @vikkichowney made the point in this feature (http://bit.ly/caWmFf) in Marketing Week: “Being seen to do something in a crisis is almost as important as actually doing it.” I like this – contextualises the actual fixing bit, which I think gets overlooked an awful lot.

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By: Marlena http://blogs.hillandknowlton.com/mediaandcrisis/2010/03/21/nestle-greenpeace-social-media-crisis-management-facebook-youtube-twitter-pr-measurement-interested/comment-page-1/#comment-167 Marlena Mon, 22 Mar 2010 14:12:31 +0000 http://blogs.hillandknowlton.com/mediaandcrisis/?p=296#comment-167 Excellent evaluation of the situation! So much more accurate than the PR week article which was just looking for a scapegoat. It might be the year of the social media crisis, but let`s hope that eventually companies will understand how to truly engage in social media! Also, this is one of the first blogs to mention the palm oil, people seem to forget about the actual issue because of the facebook crisis! Read my thoughts on the crisis: http://bit.ly/9p2MG3 Excellent evaluation of the situation! So much more accurate than the PR week article which was just looking for a scapegoat.

It might be the year of the social media crisis, but let`s hope that eventually companies will understand how to truly engage in social media!

Also, this is one of the first blogs to mention the palm oil, people seem to forget about the actual issue because of the facebook crisis!

Read my thoughts on the crisis:
http://bit.ly/9p2MG3

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By: Grant Smith http://blogs.hillandknowlton.com/mediaandcrisis/2010/03/21/nestle-greenpeace-social-media-crisis-management-facebook-youtube-twitter-pr-measurement-interested/comment-page-1/#comment-166 Grant Smith Mon, 22 Mar 2010 11:59:04 +0000 http://blogs.hillandknowlton.com/mediaandcrisis/?p=296#comment-166 I think there are some good points here about companies being able to learn from crises for the future. Some of the best crisis management is done by the companies that previously did it...less well. I think there are some good points here about companies being able to learn from crises for the future. Some of the best crisis management is done by the companies that previously did it…less well.

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By: Soyini http://blogs.hillandknowlton.com/mediaandcrisis/2010/03/21/nestle-greenpeace-social-media-crisis-management-facebook-youtube-twitter-pr-measurement-interested/comment-page-1/#comment-165 Soyini Mon, 22 Mar 2010 09:52:17 +0000 http://blogs.hillandknowlton.com/mediaandcrisis/?p=296#comment-165 Media Czar's point about schadenfreude & Social Media are excellent. Proof really that the dicipline itself is new and people are fighting like crabs in a barrel to be named King of the new terrain. Yes Nestle will recover, they survived breastmilk, they'll survive Greenpeace and palm oil. Greenpeace isn't above neferious tactics to get their point across (my opinion). But this quote from Nestle: "Thanks for the lesson in manners. Consider yourself embraced. But it's our page, we set the rules, it was ever thus." Beyond ridiculous. Their concern may be legally sound, but they came across as completely unaware of the new rules of social media with their edit. ie you can't control everything. BA is much better at handling the social media response to their staff crisis. http://youcouldbelievethis.blogspot.com/2010/03/corporate-identity-and-social-media.html Media Czar’s point about schadenfreude & Social Media are excellent. Proof really that the dicipline itself is new and people are fighting like crabs in a barrel to be named King of the new terrain.

Yes Nestle will recover, they survived breastmilk, they’ll survive Greenpeace and palm oil.

Greenpeace isn’t above neferious tactics to get their point across (my opinion).

But this quote from Nestle:
“Thanks for the lesson in manners. Consider yourself embraced.
But it’s our page, we set the rules, it was ever thus.”

Beyond ridiculous.

Their concern may be legally sound, but they came across as completely unaware of the new rules of social media with their edit. ie you can’t control everything.

BA is much better at handling the social media response to their staff crisis.

http://youcouldbelievethis.blogspot.com/2010/03/corporate-identity-and-social-media.html

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By: Chris http://blogs.hillandknowlton.com/mediaandcrisis/2010/03/21/nestle-greenpeace-social-media-crisis-management-facebook-youtube-twitter-pr-measurement-interested/comment-page-1/#comment-164 Chris Sun, 21 Mar 2010 23:36:04 +0000 http://blogs.hillandknowlton.com/mediaandcrisis/?p=296#comment-164 This seems like a very sticky situation for Nestle. That is the downside AND upside to social media sites. They can help to connect to customers but they also allow people the access to tell you what they think about your product, good or bad. I am on Greenpeace's side in this battle, but I believe Nestle can salvage this situation with a bit of fine tuned PR work. This seems like a very sticky situation for Nestle. That is the downside AND upside to social media sites. They can help to connect to customers but they also allow people the access to tell you what they think about your product, good or bad. I am on Greenpeace’s side in this battle, but I believe Nestle can salvage this situation with a bit of fine tuned PR work.

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