Archive for August 16th, 2010

Managing product recall risk: consumers

Following on from last week’s post featuring Zurich’s online product recall risk management game, we thought (based on some fairly shirty feedback from an individual with a disappointingly low score) that we’d provide some additional information that may be helpful.

There are five stages in the game, which correspond with stages in the manufacturing-consumption process, each with a series of risks that you need to categorise. The different stages are: Manufacturing, Packaging, Distribution, Retail and Consumer. Since most people working in PR are looking at the relationship with consumers, we’ll start there and work backwards over the next few posts. Read the rest of this entry »