He who lives by Twitter, dies by Twitter

If a week is a long time in politics, the past seven days must be a record for the media.  With the dust barely settling on the Royal Wedding and the killing of Osama Bin Laden, the media got its teeth into what it really cares about, freedom and privacy.

The creation of the Twitter account, on Sunday afternoon, allegedly listing at least six of the people who have taken out Super Injunctions, was quickly followed with ironic timing by the defeat of Max Mosley’s case calling for the media to notify people before they are due to appear. These two events re-opened the whole debate of who is entitled to privacy and to what level.

Then, just as all of us in media land where mustering all the energy we could to struggle through the first five day week in what seems like months (well some of us, my colleagues today are all out working with Age UK for our company wide charity day) the God of news dropped the Facebook/Google/Burson-Marsteller story nicely in our laps.

Now I am not naive enough to comment directly on the tribulations of a fellow PR agency (especially as we share the same owner) but having looked back over these seven days there is one common theme that links of all this: our growing demands for transparency. In all of these cases, it wasn’t really the actions (footballer slept with a Big Brother star, someone has an affair, really? How dull? A middle-aged man getting spanked by some prostitutes) that mattered. Frank Bough has been there and got the paddle marks 19 years ago and as for B&M, I think the issue here is execution not motive.

What is clear is that for everyone, from humble celebrity to global tech giant, the media now provides us with a level of access and insight never dreamed possible 15 years ago. This week has demonstrated that this new found power needs to be handled with a great deal of care because decisions and action on how we respect and protect privacy, while still providing freedom, access and transparency could now have some far reaching ramifications that we could all be paying the price for in the future.

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