Archive for the ‘media’ Category

How do you choose a jury for Morrissey?

posted by Peter Roberts

It has just been announced that former front man of The Smiths, Morrissey will have his libel case against the NME heard before a jury.

 The case is based on an interview given by the singer to the magazine in 2007, which he claims was “twisted” to make him appear racist.

The case is not expected to he heard until next year, but what struck me in light of these developments was the likely process to best select an objective jury panel. Clearly, this is no slur on juries per se, but an illustration of the feelings aroused in most of us by artistes and their work. The questioning of potential jurors could be hugely entertaining, but largely inconclusive. It will probably be easy enough to weed out those who have strong views – either way – for the singer, but what of those, and I include myself, who are burdened by what I’d call our cultural prejudices? I know nothing about One Direction for instance, who are most probably a likeable and hard-working bunch, but there’s something in the name that strikes – pardon the expression – a wrong note in me. I would do my best to remain impartial if the poor things were in the dock, but they occupy a place in my heart alongside the likes of Steven Seagal and Pixie Geldof which I’m afraid to say consigns them to a perennial state of irrational dislike.

The libel hearing will make for great theatre; I hope they manage to find the right reviewers.

People in glass houses

This may come as some surprise to people who know me but for once I have been loath to enter a debate and share my opinion, but this afternoon my will broke and I could no longer hold back. Yes I am going to share my view on the issue of Blackberry and their ongoing outage.

Firstly I have to declare an interest; I am a Blackberry user and have been for over nine years and despite it taking over life, I am a fan, they do what they say and despite the hard life I give them they don’t tend to let me down. Equally I am not an Apple or Android knocker – to be honest I have more important things to argue about.

What I am passionate about though, is how issues are managed and the study of how people react to them. With Blackberry you have a perfect storm, a technology company that has courted some negative publicity recently is constantly doing battle with another fruit based technology company and prides itself on its security systems.

The last couple of days have seen a clamor for Blackberry to talk more, respond more, be more open etc.  – but who is asking? The cry would seem to lead by social media and technology commentators. Why is this? Well I believe it is down to certain groups believing they have an inalienable right to know everything, not for any reason other than they just deserve to know. The reality is RIM suffered a switch failure which resulted in a backlog of emails clogging up their system. To be honest it’s not very exciting, a bit techy and sounds like a reasonable explanation, which the majority of fair minded people will understand.

Building on this we are seeing ongoing comparisons with Apple in terms of how open they are and how they would have managed things better. Now I don’t have the best of memories at times, but I seem to remember it took an awful lot of persuasion to get Apple to admit there may be a problem with the reception on the iPhone 4. I don’t think anyone would agree that that was handled in a very efficient way.

Finally I think it is fair to say that whatever RIM said over the last couple of days would have been criticised and picked apart by the same aforementioned people  - what would that have achieved?

I say the following as someone who uses their Blackberry a lot and does rely it on for my job, in reality my Blackberry hasn’t worked reliably since Monday lunchtime. But all that has meant is that when I went to get my sandwich at lunchtime I couldn’t check my emails and likewise when I get home tonight that little red light won’t be flashing at me all evening. Do you know what? My world has kept turning; after all I can still make calls and text which are pretty useful ways of communicating, especially the first one.

Oh, one last thing… What this has proved categorically is that technology people should not make jokes, they really should leave that to the experts.

He who lives by Twitter, dies by Twitter

If a week is a long time in politics, the past seven days must be a record for the media.  With the dust barely settling on the Royal Wedding and the killing of Osama Bin Laden, the media got its teeth into what it really cares about, freedom and privacy.

The creation of the Twitter account, on Sunday afternoon, allegedly listing at least six of the people who have taken out Super Injunctions, was quickly followed with ironic timing by the defeat of Max Mosley’s case calling for the media to notify people before they are due to appear. These two events re-opened the whole debate of who is entitled to privacy and to what level.

Then, just as all of us in media land where mustering all the energy we could to struggle through the first five day week in what seems like months (well some of us, my colleagues today are all out working with Age UK for our company wide charity day) the God of news dropped the Facebook/Google/Burson-Marsteller story nicely in our laps.

Now I am not naive enough to comment directly on the tribulations of a fellow PR agency (especially as we share the same owner) but having looked back over these seven days there is one common theme that links of all this: our growing demands for transparency. In all of these cases, it wasn’t really the actions (footballer slept with a Big Brother star, someone has an affair, really? How dull? A middle-aged man getting spanked by some prostitutes) that mattered. Frank Bough has been there and got the paddle marks 19 years ago and as for B&M, I think the issue here is execution not motive.

What is clear is that for everyone, from humble celebrity to global tech giant, the media now provides us with a level of access and insight never dreamed possible 15 years ago. This week has demonstrated that this new found power needs to be handled with a great deal of care because decisions and action on how we respect and protect privacy, while still providing freedom, access and transparency could now have some far reaching ramifications that we could all be paying the price for in the future.

Hit or Miss? BBC rewrites EastEnders ‘cot death’ story after outcry – PR Week 14/01/11

Our very own Peter Roberts, Senior Associate Director, issues and crisis management team (and a former BBC head of comms) provided his view on the recent story line change on this popular UK soap for our weekly PR trade title PR Week:

“Television’s so-called delicate issues, which includes mental health and sexual abuse is a real challenge for primetime programme makers; do them well and you’re demonstrating your public service credentials; do them badly, you’re a crass ratings chaser. I’m quite certain much consideration was given to the current storyline, but  the producers appear to have miscalculated the collective strength of feeling, which on a consolatory point is a testament to the programme’s high regard among its audience.

Clearly, it demonstrates maturity to listen to the views of your audience – and the BBC has demonstrated great progress in this regard, but it’s one thing to listen, but another to alter your story lines. In the short-term, the programme has enjoyed the extensive coverage and debate that comes with controversy, but I fear that the Eastenders  response may have set a precedent for other groups to have a disproportionate influence on their future content.”

Brand guardian or brand detractor: It’s a game of two halves

Thank the Lord for football, not only does it entertain, anger and frustrate in equal measures it regularly provides a perfect case study that neatly encapsulates a wider issue. Today’s lesson is brought to you by the creative musings of Ryan Babel, who currently dwells in Liverpool. Here we have the perfect example of an aggrieved employee deciding to vent his anger and personal views via his favourite social network, in this case Twitter.

The issue here is how much control can and will his club exert over him? He is facing an FA charge of improper conduct, at a time when the Club has more than enough problems of its own. Now there must be something about the internet up there on the Anfield side of the City, because the end of last year saw a player’s mum very clearly and succinctly express her views on her son’s new home.

As an employer, how do you handle this? How can you ensure your staff utilise their potentially large social network to support your brand? Now in Ryan’s case I am sure he is expressing a widely held view that was doing the rounds of the dressing room at the final whistle, but would the Club wanted those views shared with the world? Probably not. In the case of the ranting mum I can pretty much guarantee that those rants went down as well as Gary Neville popping into the Kop for a meat pie and a shandy at half time.

Away from the highly charged cauldron of football, these two extreme examples highlight the issue of an employee’s brand. How can organisations at best utilise this asset and turn them into a brand guardian and supporter, before they become at the very least another issue to deal with or at worst a vocal brand detractor?

Do playboys make good role models or more importantly good brand ambassadors?

 Here at H&K Towers apart from making sure the hole for the new CrossRail station at Tottenham Court Road is big enough we spend a fair amount of time advising clients on how to exploit and manage their sport sponsorship programmes.

So I was very interested in ITV4’s recent programme called “When Playboys ruled the World”, an insightful look into the success and excess of two of our greatest World Champions, Barry Sheene and James Hunt, which also made some interesting comparison to today’s sporting champions. After putting aside my secret desire to be them, what became clear is that the general public and therefore the media’s tolerance of a personal indiscretion nowadays is zero. Our almost voyeuristic urge to seek out the slightest news that could bring down a star borders on the feverish, but our own personal standards would seem to have dropped. While at the same time to read some of the headlines relating to our sports stars now, you would think we were back in Edwardian times.

So what is happening? Should we feel sorry for our highly paid superstars? Are we turning into a nation of hypocrites, where we expect our sports stars to be perfect, as a result freeing us up to do what we want? Do we long for the day when a rebel in the mould of Hunt or Sheene may burst onto the stage and stick two fingers up to the now established norm? These are all questions that anyone considering a sport sponsorship endorsement campaign need to consider.

More fundamentally, we live in an age where despite limitless access to information and, in theory knowledge, we no longer have the trust to believe in anything we are told and so are continually disappointed- “you mean to say a 18 year-old earning £25k a week has drunk too much and crashed his car – how could this happen? He is such a nice boy, look at that photo spread he did in Hello with his mum last week?”

Personally I believe we have lost all sense of perspective, I want my racing driving to drive really fast, I want my footballers to score lots of goals, I want my film stars to entertain me. If I want advice on how to be a father or what constitutes a healthy level of alcohol intake I will talk to my real friends and family. Unless of course you count Britney Spears and Wayne Rooney as close family and friends and in that case you probably are in trouble…

For sponsors though, the process is getting harder, the understandable desire to protect your brand means that you end up putting up walls between you and your star. The problem with that is the bigger the wall the more people will want to see what is going on. Or should you, as a sponsor, embrace their inner bad boy and roll with the inevitable punches? Whichever route you choose perspective, awareness, trust and being prepared are key to you surviving and making the partnership a success.

Now where is my Brut aftershave? I feel a night out with the ladies is required.

Look East

One of the benefits of this role is that other members of the team are continually jumping on and off planes to far flung places and in the place of some local chocolates bought at the airport it is always good to hear what they learnt. Recently, Catherine Cross our Director of Media Training returned from Kazakhstan from a week’s senior exec training.  Now, I hear you cry, what could I possibly glean from a country who only achieved independence from Russian 20 years ago?

Surprisingly more than you’d think.

Did you know that Kazakhstan has circa 1,500 media outlets, the majority of which have grown in the last decade? This is new media in its purest sense, but why should you care? Well these new emerging markets provide a fascinating insight into how media develops in the hot house of new technology. With no democratic print history to call upon, the country’s media has in effect skipped a generation while at the same time seeing media control shift from the state to powerful publishers with their own political agenda. Different masters, different ideologies, same pressures in striving for a free media.

So what can we learn from a media that only has a potential audience of 16 million? As one of the new emerging markets, with a surplus of oil and other natural resources it will not be long before the joys of Astana airport will be a regular topic on business travel forums.

Even more relevant for those of us involved in preparing clients for the media, my colleague’s experience really brought home how important focus and clear messaging is. With our highly developed media we are always looking for new ways to get our message(s) across in these new emerging markets where the pressure has shifted. If your message isn’t clear and focused, the journalist won’t be and the resulting coverage will be vague to say the least. Equally we are all prepared for the Paxman style of questioning, but an open-ended question with an inexperienced journalist can be just as dangerous. Drop your guard at your peril.

More importantly, research is key. Who owns the media, what is their agenda, where does your messaging fit with their overall objectives, who is their audience? These are all things that sometimes get taken for granted.

I am sure we all go through this process afresh every time we put our clients in front of the media, but sometimes it takes the cold, harsh winds of the Central Asian Steppes to bring it into sharp relief.

Next stop for Catherine is Russia in a couple of weeks – hope she has packed her big fluffy hat.

“We all just want our lives back”

As media commentators continue to pick through the carnage following the Deepwater Horizon blowout, some interesting insights are bubbling to the service. For those of you that saw the BBC’s Money Programme, one of the defining moments that shone through was a quote from Tony Hayward that.. “Maybe if I had achieved a degree from RADA rather than in Geology, things would have been different.”

Now for me that is a defining quote, what type of people do we want running these global organisations? Experts in their field who have a deep understanding of their operations? Or trained orators who can deliver impressive sound bites?

In the ideal world we would have both, but the reality is that the combination is pretty rare. For example, would you like Richard Branson to fly you and family across the Atlantic? Or (far more worryingly) step on a plane piloted by Michael O’Leary? No! All of these people, including Tony Hayward, have realised the benefit of surrounding themselves with experts in their field. In Tony Hayward’s case, you would have to argue he was let down not by his statements, but by the people who put him in that position in the first place.

The first objective for any business is to minimise the likelihood of a crisis, but incidents can and will arise and from that point on, the imperative has to be to deploy the best people to do the best jobs at the right time and place.

I for one have a certain amount of sympathy for Tony Hayward, he paid a high personal price as you would expect, but I think he came away with some new found respect for the how the media machine operates. I can pretty much guarantee the media won’t find it so easy to ambush him in his next role. Just need to remember that not everyone gets a second chance in situations like this.

Is the recession making us smarter?

posted by Peter Roberts

Figures from the latest Audit Bureau of Circulations would suggest that the tough times are proving to be a healthy catalyst for our mental wellbeing.

As a nation, we appear to be jettisoning the ribaldry of the lads’ mags for a different form of stimulation, as extended by those titles, WH Smith would collectively label, Current Affairs.

What’s the evidence? Weekly heavyweight, The Economist grew circulation in every region it operates worldwide in the first half of the year, while news ‘collage’, The Week saw growth of 6.7% year-on-year. Furthermore, David Goodhart’s Prospect enjoyed a jump of over 10% compared to the same time last year. What more, Private Eye posted a 0.5% increase year-on-year, while The Oldie showed growth of 9.1%.

Meanwhile, in the more tabloid corner, trade is positively sluggish.  Bauer Media’s, Zoo, was down by 27.9% year on year. Its older stable mate, Loaded lost 26.3% of its sales year on year, while IPC’s Nuts had wilted by 22% over the same time period.

So, there you have it – we’re swapping girl bands for Milibands, or are we? It is, of course, something of a specious argument, but probably holds a grain of truth in light of the usual pattern of self-improvement at times of uncertainty.

Catherine Cross on debate performances

Further to last week’s post on the increasing demand for broadcast interview skills in this rapidly-expanding age of digital magnificence, here’s Hill & Knowlton’s own Catherine Cross, Lead Counsel, Media Training, with some of her insights into the debate performance offered up by Messers Brown, Cameron and Clegg:

NB: Candidates are listed in alphabetical order, since this blog is apolitical. And make sure you check out our regular campaign updates and analysis over on H&K London’s main blog.