Media Insights and Crisis Expertise » Capital Radio http://blogs.hillandknowlton.com/mediaandcrisis Your destination for best practice issues and crisis management, current issues, media training, presentation skills, consumer advocacy and strategic issues management Wed, 26 Oct 2011 16:40:31 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Chris Evans – a promotion too far for the BBC? http://blogs.hillandknowlton.com/mediaandcrisis/2010/01/14/chris-evans-a-promotion-too-far-for-the-bbc/ http://blogs.hillandknowlton.com/mediaandcrisis/2010/01/14/chris-evans-a-promotion-too-far-for-the-bbc/#comments Thu, 14 Jan 2010 13:22:13 +0000 Peter Roberts http://blogs.hillandknowlton.com/mediaandcrisis/?p=166 There’s been much wailing about the promotional airtime afforded by the BBC to Chris Evan’s new breakfast show on Radio 2.

The latest critic has been former Capital Radio and Virgin Radio presenter, Steve Penk.

You can read more here.

While I have some sympathy with Penk’s misgivings about the BBC’s cross-promotion, the debate does highlight the preciousness of editorial coverage, especially for the BBC. Fundamentally, we arrive at the question of whether Evans’ move in the schedule constitutes a new story?

The BBC’s news outlets, including BBC 1 and BBC News Online, previewed the presenter’s arrival with expansive reports.

Is this wrong? For many of the audience it is.

As is the case with reports pertaining to the latest Hollywood blockbuster, or a much publicised product launch.

However, for many individuals there’s a greater significance in football’s transfer market than the machinations in Westminster, and affairs in Albert Square, rather than Tiananmen Square.

This, of course could be overlooked if it wasn’t for the numbers who are interested, and any discerning television editor will be keeping abreast of audience engagement in such stories. Marry that interest with the fact that viewers are paying their licence fee and you have a difficult call to make.

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