Media Insights and Crisis Expertise » consumer media http://blogs.hillandknowlton.com/mediaandcrisis Your destination for best practice issues and crisis management, current issues, media training, presentation skills, consumer advocacy and strategic issues management Wed, 26 Oct 2011 16:40:31 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Is the recession making us smarter? http://blogs.hillandknowlton.com/mediaandcrisis/2010/08/13/is-the-recession-making-us-smarter/ http://blogs.hillandknowlton.com/mediaandcrisis/2010/08/13/is-the-recession-making-us-smarter/#comments Fri, 13 Aug 2010 09:28:45 +0000 Peter Roberts http://blogs.hillandknowlton.com/mediaandcrisis/?p=350 Figures from the latest Audit Bureau of Circulations would suggest that the tough times are proving to be a healthy catalyst for our mental wellbeing.

As a nation, we appear to be jettisoning the ribaldry of the lads’ mags for a different form of stimulation, as extended by those titles, WH Smith would collectively label, Current Affairs.

What’s the evidence? Weekly heavyweight, The Economist grew circulation in every region it operates worldwide in the first half of the year, while news ‘collage’, The Week saw growth of 6.7% year-on-year. Furthermore, David Goodhart’s Prospect enjoyed a jump of over 10% compared to the same time last year. What more, Private Eye posted a 0.5% increase year-on-year, while The Oldie showed growth of 9.1%.

Meanwhile, in the more tabloid corner, trade is positively sluggish.  Bauer Media’s, Zoo, was down by 27.9% year on year. Its older stable mate, Loaded lost 26.3% of its sales year on year, while IPC’s Nuts had wilted by 22% over the same time period.

So, there you have it – we’re swapping girl bands for Milibands, or are we? It is, of course, something of a specious argument, but probably holds a grain of truth in light of the usual pattern of self-improvement at times of uncertainty.

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