Media Insights and Crisis Expertise » EastEnders http://blogs.hillandknowlton.com/mediaandcrisis Your destination for best practice issues and crisis management, current issues, media training, presentation skills, consumer advocacy and strategic issues management Wed, 26 Oct 2011 16:40:31 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Hit or Miss? BBC rewrites EastEnders ‘cot death’ story after outcry – PR Week 14/01/11 http://blogs.hillandknowlton.com/mediaandcrisis/2011/01/13/hit-or-miss-bbc-rewrites-eastenders-cot-death-story-after-outcry-pr-week-140111/ http://blogs.hillandknowlton.com/mediaandcrisis/2011/01/13/hit-or-miss-bbc-rewrites-eastenders-cot-death-story-after-outcry-pr-week-140111/#comments Thu, 13 Jan 2011 14:09:04 +0000 Duncan Gallagher http://blogs.hillandknowlton.com/mediaandcrisis/?p=439 Our very own Peter Roberts, Senior Associate Director, issues and crisis management team (and a former BBC head of comms) provided his view on the recent story line change on this popular UK soap for our weekly PR trade title PR Week:

“Television’s so-called delicate issues, which includes mental health and sexual abuse is a real challenge for primetime programme makers; do them well and you’re demonstrating your public service credentials; do them badly, you’re a crass ratings chaser. I’m quite certain much consideration was given to the current storyline, but  the producers appear to have miscalculated the collective strength of feeling, which on a consolatory point is a testament to the programme’s high regard among its audience.

Clearly, it demonstrates maturity to listen to the views of your audience – and the BBC has demonstrated great progress in this regard, but it’s one thing to listen, but another to alter your story lines. In the short-term, the programme has enjoyed the extensive coverage and debate that comes with controversy, but I fear that the Eastenders  response may have set a precedent for other groups to have a disproportionate influence on their future content.”

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