Media Insights and Crisis Expertise » personal culture http://blogs.hillandknowlton.com/mediaandcrisis Your destination for best practice issues and crisis management, current issues, media training, presentation skills, consumer advocacy and strategic issues management Wed, 26 Oct 2011 16:40:31 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Colourful quotes continued http://blogs.hillandknowlton.com/mediaandcrisis/2010/03/02/colourful-quotes-continued/ http://blogs.hillandknowlton.com/mediaandcrisis/2010/03/02/colourful-quotes-continued/#comments Tue, 02 Mar 2010 10:28:40 +0000 Grant Smith (Former Member) http://blogs.hillandknowlton.com/mediaandcrisis/?p=276 Shortly after publishing this post yesterday on the importance spokespeople (and business leaders) communicating their personality, a friend sent me a link to a Harvard Business Review post, by Roberto Verganti, on a tenuously-related topic.

I particularly like this passage: “…visions are intrinsically ideological and biased towards a clear aspiration of how the world should be: They strongly reflect the personal culture of the thinker.”

For many spokespeople, managing the art of communicating their organisation’s key messages in the thrust and parry of a media interview is enough of a challenge to be going on with, thank you very much.

However, for those in true leadership positions, a bigger challenge is communicating Verganti’s idea of personal culture. If you’re a business leader then you were hired to manage a business (or you built it up yourself), so that’s a given. But if you want your people to follow you, you need to share your vision and show them you’re prepared to lead.

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