Youth Marketing Insights

I have always categorised myself as part of the population that actively consumes media, especially online. However, as anyone who knows me will point out, I am also very opinionated. So I have decided to finally jump that 90/10 digital divide (90% consumers, 10% creators), and start this blog to share insights and trends relevant to what I am most passionate about, Youth Marketing.

Before I jumped in head first, I wanted to introduce myself, and at least the intention of this blog. By intention I mean if I veer off track, please bear with me.

As just mentioned, I love Youth Marketing, especially the fundamental shifts the era of the WWW has brought upon us – it’s exciting, it’s new, and it breaks a lot of “rules” – finally! I feel this has changed our society and us as people first, and then as marketers. We still have a lot of learning to do.

Some days I will take this topic and write long, chunky posts, sometimes it will be short and sweet. At time I might revert to soapbox style ranting, and others might be irreverent and fun photos that inspired me. Regardless of the style, I always will strive to be amusing and insightful.

Please use this blog to share with me as well, or you can catch me at @mstuyvenberg of mstuyvenberg@hillandknowlton.com.au. Until then happy reading!