Comments on: When GenY rules the world…or at least the marketing agencies

By: Youth and Old Marketing 08 May 09 | mobileYouth - youth marketing mobile culture research

Fri, 08 May 2009 09:48:40 +0000

[...] Hawking Crap (Greg Rollett) * When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights) * Emails Miss Mark for Most of Gen Y (MarketingCharts) * Researchers ‘must evolve with [...]

By: Attention and Youth 30 April 09 | mobileYouth - youth marketing mobile culture research

Thu, 30 Apr 2009 09:48:48 +0000

[...] mobileYouth.org) (Slideshare) * When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights) * What is your “freesumer” business model? (Youth Marketing [...]

By: Youth and Old Marketing 21 April 09 | mobileYouth - youth marketing mobile culture research

Tue, 21 Apr 2009 09:48:41 +0000

By: Attention and Youth 10 April 09 | mobileYouth - youth marketing mobile culture research

Fri, 10 Apr 2009 09:49:12 +0000

[...] mobileYouth.org) (Slideshare) * When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights) * What is your “freesumer” business model? (Youth Marketing Insights) * Are Young People [...]

By: Youth and Old Marketing 01 April 09 | mobileYouth - youth marketing mobile culture research

Wed, 01 Apr 2009 09:51:01 +0000

By: Attention and Youth 23 March 09 | mobileYouth - youth marketing mobile culture research

Mon, 23 Mar 2009 19:51:56 +0000

[...] to Know PART FOUR (Slideshare) * When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights) * What is your “freesumer” business model? (Youth Marketing Insights) * Are Young People [...]

By: Meghan Stuyvenberg

Meghan Stuyvenberg — Mon, 23 Feb 2009 06:24:00 +0000

Hi Laurel, thanks for the comment, very exciting entering the blogging world from this side I quite enjoyed your presentation as well, especailly after I let a few things soak in. Very interesting…

Yes, I agree the VRaw case study felt different and clearly demonstrated some best-practice policies when engaging via social media.

Your comment re: marketing v advertising brings up an interesting point as well about the line between the two. Do consumers know/care where the brand comms come from? Possibly they do by the nature of the message. Anyway, the lines seem blurred at the very least.

And please note I updated my slip with your wrong info, silly mistake on my part, please accept my apologies!

Cheers

By: Laurel Papworth

Laurel Papworth — Mon, 23 Feb 2009 05:32:24 +0000

Hi, saw your link on Twitter (btw, @silkcharm is my name on there)

Y’know, we build bridges from what we know. Which is why you see agency people complaining that Facebook doesn’t have a good ROI on advertising. No kidding – but it’s not FB’s fault!

I’m starting to notice more and more virtual world stuff creeping into traditional media advertisements. Avatars and stuff. They don’t even realise -it’s just part of their world.

Advertising is very different from marketing when it comes to socializing media – which is why VRaw was so different from the other presos, no?
Anyway, thanks for the hat tip