Comments on: What message does fake content reveal to your youth market? http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/03/26/what-message-does-fake-content-reveal-to-your-youth-market/ Inspiring best in practice youth marketing through sharing of ideas, strategy, trends and conversations about cool stuff Thu, 04 Feb 2010 19:23:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Greg Rollett http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/03/26/what-message-does-fake-content-reveal-to-your-youth-market/comment-page-1/#comment-56 Greg Rollett Thu, 26 Mar 2009 18:39:29 +0000 http://blogs.hillandknowlton.com/meghanstuyvenberg/?p=91#comment-56 Great post Meghan. Viral sure has come a long way in the past year, especially as far as agencies and marketing plans are concerned. We are faced with having to find "real" people who authentically love products to be the force behind our marketing strategy. Celebrities are no longer effective, nor are virals that were obviously an expensive production trying to dupe youths to thinking it was cheap and grassroots. Love the video, great find! Great post Meghan. Viral sure has come a long way in the past year, especially as far as agencies and marketing plans are concerned. We are faced with having to find “real” people who authentically love products to be the force behind our marketing strategy. Celebrities are no longer effective, nor are virals that were obviously an expensive production trying to dupe youths to thinking it was cheap and grassroots.

Love the video, great find!

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