Comments on: Why you should market your company culture, not just products http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/08/24/why-you-should-market-your-company-culture-not-just-products/ Inspiring best in practice youth marketing through sharing of ideas, strategy, trends and conversations about cool stuff Thu, 04 Feb 2010 19:23:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tarik http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/08/24/why-you-should-market-your-company-culture-not-just-products/comment-page-1/#comment-171 Tarik Mon, 24 Aug 2009 10:49:38 +0000 http://blogs.hillandknowlton.com/meghanstuyvenberg/?p=166#comment-171 Nice, especially the PUMA initiative, it's one of the best I've seen from the sportswear brand [who are traditionally lagging behind Nike and Adidas in terms of selling itself]. WOM hasn't been as important it is now for an age, as traditional forms of advertising lose effectiveness as consumers refuse to pay into less engaging brands. It's way consumer/brand engagement is so important. I recently wrote something about personable brands on Twitter and told people about it - it takes for a brand to interact in a new, previously unheard of, level now to truly be engaging. Resonating at every level must now be a given! Nice, especially the PUMA initiative, it’s one of the best I’ve seen from the sportswear brand [who are traditionally lagging behind Nike and Adidas in terms of selling itself]. WOM hasn’t been as important it is now for an age, as traditional forms of advertising lose effectiveness as consumers refuse to pay into less engaging brands. It’s way consumer/brand engagement is so important. I recently wrote something about personable brands on Twitter and told people about it – it takes for a brand to interact in a new, previously unheard of, level now to truly be engaging. Resonating at every level must now be a given!

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