Comments on: Why I think the Ford Fiesta Movement rocks (and no, I’m not an “Agent”) http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/09/02/why-i-think-the-ford-fiesta-movement-rocks-and-no-im-not-an-agent/ Inspiring best in practice youth marketing through sharing of ideas, strategy, trends and conversations about cool stuff Thu, 04 Feb 2010 19:23:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Katie http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/09/02/why-i-think-the-ford-fiesta-movement-rocks-and-no-im-not-an-agent/comment-page-1/#comment-187 Katie Wed, 16 Sep 2009 14:09:37 +0000 http://blogs.hillandknowlton.com/meghanstuyvenberg/?p=168#comment-187 This is excellent! This is excellent!

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By: ben http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/09/02/why-i-think-the-ford-fiesta-movement-rocks-and-no-im-not-an-agent/comment-page-1/#comment-186 ben Wed, 16 Sep 2009 14:07:46 +0000 http://blogs.hillandknowlton.com/meghanstuyvenberg/?p=168#comment-186 brilliant idea brilliant idea

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By: Sebastian St. George http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/09/02/why-i-think-the-ford-fiesta-movement-rocks-and-no-im-not-an-agent/comment-page-1/#comment-182 Sebastian St. George Thu, 03 Sep 2009 07:35:03 +0000 http://blogs.hillandknowlton.com/meghanstuyvenberg/?p=168#comment-182 GREAT post Meghan! Being an Agent in the Ford Fiesta Movement has really been a great experience. One of the coolest things is that we constantly hear "Oh Wow... that's a Ford? No way." Yes way... Ford has opened up a vast array of opportunities with the Fiesta. It's appeal to a younger audience will open many new doors. Originally our main car was a Ford F150 so it has been great to have a hip cool car with some great graphics, great fuel economy plus it's so much easier to park than our F150 (but we still love it too!) This Fiesta really is a great car in so many ways. At this point we don't think we could live without one haa haa it's true - We plan on buying one... well.. that is unless Ford surprises us :) As social media ambassadors for Ford we have done a TON of PR & events for the Fiesta. Check out our last Mission #3 Video - 10 Fashion Shows in 3 weeks http://www.youtube.com/watch?v=csY4rZMSTlQ&feature=channel_page Great post - keep up the good work Sebastian St. George Agent 84 http://www.fiestamovement.com/agents/view/84 GREAT post Meghan! Being an Agent in the Ford Fiesta Movement has really been a great experience. One of the coolest things is that we constantly hear “Oh Wow… that’s a Ford? No way.” Yes way… Ford has opened up a vast array of opportunities with the Fiesta. It’s appeal to a younger audience will open many new doors. Originally our main car was a Ford F150 so it has been great to have a hip cool car with some great graphics, great fuel economy plus it’s so much easier to park than our F150 (but we still love it too!) This Fiesta really is a great car in so many ways. At this point we don’t think we could live without one haa haa it’s true – We plan on buying one… well.. that is unless Ford surprises us :)

As social media ambassadors for Ford we have done a TON of PR & events for the Fiesta. Check out our last Mission #3 Video – 10 Fashion Shows in 3 weeks

http://www.youtube.com/watch?v=csY4rZMSTlQ&feature=channel_page

Great post – keep up the good work

Sebastian St. George
Agent 84
http://www.fiestamovement.com/agents/view/84

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By: Ryan Peal http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/09/02/why-i-think-the-ford-fiesta-movement-rocks-and-no-im-not-an-agent/comment-page-1/#comment-181 Ryan Peal Thu, 03 Sep 2009 03:19:04 +0000 http://blogs.hillandknowlton.com/meghanstuyvenberg/?p=168#comment-181 Great post Meghan - I too am a big fan of what Ford did with the Fiesta movement, and definitely think it sets a new benchmark for doing a smart, social media ambassador program. I saw in the Detroit Press some of the stats from the program you mentioned above and was blown away. Go Ford! Great post Meghan – I too am a big fan of what Ford did with the Fiesta movement, and definitely think it sets a new benchmark for doing a smart, social media ambassador program. I saw in the Detroit Press some of the stats from the program you mentioned above and was blown away. Go Ford!

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By: Meghan Stuyvenberg http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/09/02/why-i-think-the-ford-fiesta-movement-rocks-and-no-im-not-an-agent/comment-page-1/#comment-180 Meghan Stuyvenberg Thu, 03 Sep 2009 02:08:03 +0000 http://blogs.hillandknowlton.com/meghanstuyvenberg/?p=168#comment-180 Thanks for the comment, Scott. I really appreciate when people take time to respond. I agree that is an important element, in fact I would say if overlooked in the execution of the campaign would be a big missed opportunity. I look forward to seeing how this feedback is integrated into the production. It reminds me of a lesson I learned working on a blogger engagement program for a client in the mobile industry - we spent a lot of time talking up great new functionality and “beautiful, sleek design” - only to learn that consumers didn’t like it because the shiny surface was impossible to keep clean of fingerprints.…we created phone socks… Good luck with the rest of the campaign and your other social media efforts. Cheers Thanks for the comment, Scott. I really appreciate when people take time to respond.

I agree that is an important element, in fact I would say if overlooked in the execution of the campaign would be a big missed opportunity. I look forward to seeing how this feedback is integrated into the production. It reminds me of a lesson I learned working on a blogger engagement program for a client in the mobile industry – we spent a lot of time talking up great new functionality and “beautiful, sleek design” – only to learn that consumers didn’t like it because the shiny surface was impossible to keep clean of fingerprints.…we created phone socks…

Good luck with the rest of the campaign and your other social media efforts.

Cheers

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By: Scott Monty http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/09/02/why-i-think-the-ford-fiesta-movement-rocks-and-no-im-not-an-agent/comment-page-1/#comment-179 Scott Monty Thu, 03 Sep 2009 01:11:08 +0000 http://blogs.hillandknowlton.com/meghanstuyvenberg/?p=168#comment-179 Thanks for the post, Meghan. You've clearly given this a lot of thought & analysis. One of my favorite parts of the program that often gets overlooked is that the agents all have a chance to provide feedback to our engineers on a regular basis for the North American version of the car. Let's not forget that the NA version isn't in active production, thus giving the team an opportunity to change any of the design before the assembly line starts up. This is true crowdsourcing (albeit with a small crowd). Keep up the great blogging! Scott Monty Global Digital Communications <a href="http://thefordstory.com" rel="nofollow">Ford Motor Company</a> <a href="http://twitter.com/scottmonty" rel="nofollow">@ScottMonty</a> Thanks for the post, Meghan. You’ve clearly given this a lot of thought & analysis. One of my favorite parts of the program that often gets overlooked is that the agents all have a chance to provide feedback to our engineers on a regular basis for the North American version of the car. Let’s not forget that the NA version isn’t in active production, thus giving the team an opportunity to change any of the design before the assembly line starts up. This is true crowdsourcing (albeit with a small crowd).

Keep up the great blogging!

Scott Monty
Global Digital Communications
Ford Motor Company
@ScottMonty

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