We are living in a Transmedia World, and I am a Transmedia Girl (Part 1)

03 November 2009

A great video on transmedia storytelling by Henry Jenkins, author of Convergence Culture. Here Jenkins (my hero BTW) discusses the fundamental shift from spectator culture to participatory culture and inspires us to think of the opportunity presented now that individual voices carry so much weight. This is an intellectual look about how the world is changing – not just media or marketing.

From my perspective I find the concept of multi-platform storytelling especially intriguing as it is fueled by relevant youth marketing trends – the proliferation and popularity of new media forms like video games, social web and mobile platforms, as well as user demand for spreadable content and assets. Each platform makes a unique contribution to the brand narrative, and at the same time build on each other to create a larger story. These stories are non-linear, constantly shifting and ever engaging. What keeps marketers awake at night (figuratively speaking, otherwise take a vacation) is that a growing proportion of this is now formed outside of corporate HQ.

In every challenge is an opportunity and here we find it is in exploring and delivering on every possible media platform to effectively engage an audience. Transmedia storytelling is not a new concept, and sometimes it happens organically for fan-building brands. However this is more than marketing-speak – to me this is Opportunity #1 for thought-leadership in shifting from the old to the new.

Next post I will discuss my ideas on important considerations when developing transmedia brand stories – so stay tuned!

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • LinkedIn
  • Live
  • Reddit
  • StumbleUpon
  • TwitThis
  • Yahoo! Buzz

Leave a Reply