Archive for the ‘Brand Building’ Category

We are living in a Transmedia World, and I am a Transmedia Girl (Part 2)

We are living in a Transmedia World, and I am a Transmedia Girl (Part 1)

Why you should market your company culture, not just products

Levi’s Go Forth: Over the Hype, Let’s Talk Substance

Nestea takes Nes-step Online

Why being teased as a kid might help brand marketers

DUDE, Carl’s Jr taps into mysteriously hungry gen-y skateboarders

Top brands for teens globally: may the most relevant win