Archive for the ‘Marketing Strategy’ Category

We are living in a Transmedia World, and I am a Transmedia Girl (Part 2)

We are living in a Transmedia World, and I am a Transmedia Girl (Part 1)

It’s official, banning viral marketing from my vocabulary

Nestea takes Nes-step Online

BK uses BJs to sell new Seven Incher

10 Things Millenials Could Teach CMOs About Marketing

Tweet, Tweet: New Way to Call the Police?

Daryl Butler of Nike wins me over, again

Why being teased as a kid might help brand marketers

Gen Y Mocks Twitter Users: The walled-gardens of social media