Youth Marketing Insights

Inspiring best in practice youth marketing through sharing of ideas, strategy, trends and conversations about cool stuff

This blog is part of Collective Conversation

Archive for the ‘Marketing Strategy’ Category

What is your “freesumer” business model?

Published on 16th March, 2009 by Meghan Stuyvenberg

Posted in Marketing Strategy, Trends & Insights, Youth Marketing |

Tags: bandit.fm, Commonwealth Bank, Freesumer, Gen Y, Kutiman, McDonald's, Nokia, YouTube

Global Financial Crises not just for grown-ups

Published on 12th March, 2009 by Meghan Stuyvenberg

Posted in Marketing Strategy, Trends & Insights, Youth Marketing |

Tags: financial services, Gen Y, Gen Yield, global financial crisis, Youth Marketing

Don’t Punish Us: grass roots campaign fighting for the rights of our social life

Published on 11th March, 2009 by Meghan Stuyvenberg

Posted in Marketing Strategy, Social Media, WOM Marketing, Youth Marketing |

Tags: Don't Punish Us, Facebook, Kevin Rudd, Social Media, WOM markting

Top brands for teens globally: may the most relevant win

Published on 5th March, 2009 by Meghan Stuyvenberg

Posted in Brand Building, Marketing Strategy, Trends & Insights, Youth Marketing |

Tags: Adidas, Coca-Cola, global brands, Nike, Tru, Youth Marketing

Ford Fiesta movement calling for “agents”, but are they agents of change?

Published on 24th February, 2009 by Meghan Stuyvenberg

Posted in Creativity, Marketing Strategy, Social Media, WOM Marketing, Youth Marketing |

Tags: Fiesta movement, Ford, Marketing Strategy, millennials, Sam De La Garza, Social Media