Published on 10th December, 2009 by Meghan Stuyvenberg
Posted in Brand Building, Marketing Strategy, Social Marketing, Trends & Insights |
Tags: Henry Jenkins, storytelling, Transmedia
Published on 2nd September, 2009 by Meghan Stuyvenberg
Posted in Creativity, Social Marketing, Trends & Insights |
Tags: Fiesta movement, Ford, Scott Monty
Published on 11th August, 2009 by Meghan Stuyvenberg
Posted in Marketing Strategy, Social Marketing, Trends & Insights |
Tags: Henry Jenkins, If it Doesn’t Spread It’s Dead, viral marketing, WOMM
Published on 7th April, 2009 by Meghan Stuyvenberg
Posted in Brand Building, Creativity, Marketing Strategy, Social Marketing, Social Media |
Tags: Dove, Dove Evolution, spreadable media, Unilever
Published on 23rd February, 2009 by Meghan Stuyvenberg
Posted in Social Marketing, Trends & Insights, Youth Marketing |
Tags: Adknowledge, advertising, consumer marketing, GenY, The Digital Tipping Point