Youth Marketing Insights

Inspiring best in practice youth marketing through sharing of ideas, strategy, trends and conversations about cool stuff
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Archive for the ‘Social Marketing’ Category

We are living in a Transmedia World, and I am a Transmedia Girl (Part 2)

Published on 10th December, 2009 by Meghan Stuyvenberg

Posted in Brand Building, Marketing Strategy, Social Marketing, Trends & Insights |

Tags: Henry Jenkins, storytelling, Transmedia

Why I think the Ford Fiesta Movement rocks (and no, I’m not an “Agent”)

Published on 2nd September, 2009 by Meghan Stuyvenberg

Posted in Creativity, Social Marketing, Trends & Insights |

Tags: Fiesta movement, Ford, Scott Monty

It’s official, banning viral marketing from my vocabulary

Published on 11th August, 2009 by Meghan Stuyvenberg

Posted in Marketing Strategy, Social Marketing, Trends & Insights |

Tags: Henry Jenkins, If it Doesn’t Spread It’s Dead, viral marketing, WOMM

Why being teased as a kid might help brand marketers

Published on 7th April, 2009 by Meghan Stuyvenberg

Posted in Brand Building, Creativity, Marketing Strategy, Social Marketing, Social Media |

Tags: Dove, Dove Evolution, spreadable media, Unilever

When GenY rules the world…or at least the marketing agencies

Published on 23rd February, 2009 by Meghan Stuyvenberg

Posted in Social Marketing, Trends & Insights, Youth Marketing |

Tags: Adknowledge, advertising, consumer marketing, GenY, The Digital Tipping Point

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