Youth Marketing Insights » sex http://blogs.hillandknowlton.com/meghanstuyvenberg Inspiring best in practice youth marketing through sharing of ideas, strategy, trends and conversations about cool stuff Thu, 04 Feb 2010 04:31:40 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 BK uses BJs to sell new Seven Incher http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/06/26/bk-uses-bjs-to-sell-new-seven-incher/ http://blogs.hillandknowlton.com/meghanstuyvenberg/2009/06/26/bk-uses-bjs-to-sell-new-seven-incher/#comments Fri, 26 Jun 2009 00:09:17 +0000 Meghan Stuyvenberg http://blogs.hillandknowlton.com/meghanstuyvenberg/?p=145

Quick service marketing is a different beast altogether isn’t it? Check out this highly suggestive new ad campaign from Burger King. Actually it’s not suggestive, it’s overtly sexual. It’s also funny. Guess I fit within the immature adult category — although a reminder that I am female.

In case you didn’t catch the text at the bottom of the poster, here it is (via Gawker):

“Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.”

As it goes sex sells. So sue them. I know I don’t blame them for beating the sex innuendos to death – think the only way a print ad is going to generate so much discussion or awareness is from shock value. Or humor. I’m not one for any publicity is good publicity (in fact that one line is one of the worst things to happen to PR), but to this seemingly specific target market leveraging both sex and humor seems a legitimate strategy to me.

Disclaimer: just in case you can see right through my not so subtle strategy, it is definitely true that because I used the word “sex” in this post that it will generate that much more traffic. What does that say about my audience?

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