Trackback to any web page

21 December 2005

I expect there to be quite a bit of nervous shuffling when the world’s marketing directors see the latest Firefox extension from Google in action.

Called Blogger Web Comments, its name is a little misleading. Installing it will actually shows you what bloggers around the world (not just those using Google’s Blogger service) are saying about the web page you are looking at. It even dances around to helpfully catch your eye when there are things to look at.

Effectively this little piece of code connects a blog post (good or bad) to the company, brand, product or opinion being discussed, regardless of whether the original page is part of a blog or not. So now every website is a blog, whether you like it or not.

How long before it gets added to the Google Toolbar?

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4 Responses to “Trackback to any web page”

  1. Mike Bawden

    Now every web site is a blog, whether you like it or not, says Hill Knowlton’s Niall Cook about Google’s Web Comments for Firefox. As Niall points out, this’ll definitely make marketing directors nervous. If they haven’t done so already,

  2. David Ferrabee

    Niall,

    Apologies if I am showing age or ignorance, but isn’t this very similar to Third Voice, which was popular briefly in the 90s? (Google "Third Voice" for April 2001 Wired story.)

    At that time the powers that be got together and bought out and boarded up the business. This sounds more like the establishment at play this time, but will it last?

    /df

  3. Niall Cook

    David, you should never apologise for either! ;-)

    I think this is similar, but not the same. IIRC Third Voice allowed visitors to add notes to individual parts of a web page and effectively "deface" them. All this plugin is doing is saving you the trouble of copying the URL and pasting it into Google’s blogsearch engine.

  4. diabetes diet

    Now every web site is a blog, whether you like it or not, says Hill Knowlton’s Niall Cook about Google’s Web Comments for Firefox. As Niall points out, this’ll definitely make marketing directors nervous. If they haven’t done so already,

    yea

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