Fortune 500 business blogging wiki

30 December 2005

Chris Anderson and Ross Mayfield have set up a wiki listing of all the Fortune 500 companies that have business blogs (defined as “active public blogs by company employees about the company and/or its products”).

This is an excellent idea, with the only caveat is that – being a wiki – it is susceptible to people misinterpreting Chris and Ross’s definition. For example, someone is suggesting that Interpublic’s Group news + ideas page is “kinda blogish”. Take a look at the page in question – a list of news items that link to PDF files. “Kinda blogish”? You’re kidding, right?

Unfortunately, some fake blogs have also made it onto the list, and well as others that haven’t been updated since 2004.

Luckily, it appears that Chris and Ross are sorting the wheat from the chaff by listing those that meet their definition on the home page. If you want to know which Fortune 500 companies are actually blogging, I suggest you venture no further from there. That said, I’m not sure the authors of the Motorola blog are really company employees – nor very active with the last post from January 2005. Looking at the trackbacks, it doesn’t seem anyone is weeding out the spam either.

The more interesting idea they have is to create a Business Blogging Index that will track and compare the share prices of those companies that are blogging with those that aren’t.

I actually thought about doing something similar for the FTSE-100 a few weeks ago. Maybe now I will…

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One Response to “Fortune 500 business blogging wiki”

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