Marketing Technology

This holiday break, as holiday breaks tend to do, has made me think a lot about life, work and blogging (naturally) and what I want out of each.

To date my focus on this blog has been to talk a lot about business blogging communities, and specifically share some of my experiences in setting up Collective Conversation for Hill & Knowlton. On occasions I have highlighted bad practice as a way to encourage best practice and the rest, quite frankly, is nothing more than a regurgitation of stuff I find interesting.

For 2006, I need a different focus. Whilst I’m not referring only to blogging here, on that front I am going to make some changes.

The main change will be my editorial direction. I want to move away from the negative and start highlighting the positive impact of technology in marketing and communications (ask anyone who knows me, and you will realise that this is not as easy at it might appear). We are finally starting to hear some success stories, and – in lieu of any hard ROI measurements – I think my readers (and colleagues) will be interested in learning about them.

Secondly, I’m going to clean up my categories. There is a lot of overlap, and I find myself assigning posts to either every category or none of them.

Thirdly, the name of this blog needs to change. Marketing Technology is OK as a broad topic (and I do still consider myself a marketing or communication technologist), but I need something that more closely reflects my renewed focus. Suggestions welcome – just post a comment below.