Marketing Technology

Whilst we’re on the subject of articles, I also followed up an earlier post on the “conversation gap” with a more detailed look at blog measurement techniques in our house publication, Ampersand.

Are you listening? shows why listening to the blogosphere requires a combination of skills: searching, analysing and synthesising.

To support the article we also created BrandBuzz, a site that allows companies and brands to very quickly visualise their social media footprint. By entering a company name, sector, issues and competitors, we automatically generate BlogPulse graphs to show the conversation gap, equity share, and share of buzz.

On a weekly basis, we intend to track the buzz for ten global companies, charting their rise and fall on blogs, photo-sharing sites, podcasts and other social media. Sign up here if you’re interested in receiving this email.