Marketing Technology

I’m pretty fed up with surveys about blogging (mainly because the methodologies are usually very flaky, which makes the findings worthless) and have so far resisted the temptation to do our own.

That hasn’t stopped me from reading others’ analysis though, which is arguably much more interesting (and they didn’t really need the survey to be able to say it).

First up, Jeff Treem’s very readable assessment of the Makovsky 2006 State of Corporate Blogging Survey. I love the second of his four conclusions:

“The fact that more businesses are not at least monitoring blogs is
pathetic. This is free information. This information matters, and if
you think it doesn’t that is fine and dandy and will save you a few
pennies…right up until the day it does matter and you discover you
are screwed because you thought you were too good for a bunch of
internet dorks to bring you down.”

Shel Holtz also grapples with a survey, this time the Trust in the Media poll conducted by Globescan for the BBC. He addresses the importance of semantics in the questioning (and therefore the findings):

“To ask if you trust blogs is like asking if you trust people [an option, I note, that wasn't offered to respondents - I wonder why?]. There are
plenty of people I trust, but I’m not likely to have someone I don’t
know watch my wallet for me.”

Maybe I’m not so fed up with surveys after all.

PS. I just noticed that my last post was my 200th. It took me 10 months to get to 100, and another 7 to reach 200, so if frequency is your thing then I’m going in the right direction. When I get time, I’ll update the stats I posted back in October.