An update on LG’s blogging programme

19 May 2006

A while back I mentioned a blogging assignment we have been undertaking for Korean mobile phone giant LG.

The campaign (and supporting blog) is running well, and I thought it would be worth sharing some of our observations so far, for those thinking about stepping out into the realm of blogger relations (or – as is usually the case – not).

  1. The bloggers you identify as the most influential are not always the most likely to use their blogs to report their feedback.
  2. A brand cannot blog – only people can.
  3. A video that one blogger included in his review of the phone was posted on YouTube, and has been viewed almost 22,000 times in a week.
  4. The same guy’s review was posted to Digg, receiving 1,285 diggs and 113 comments.
  5. A leading technology portal emailed asking us to mention their review on our blog.
  6. We’re #6 on Google for lg chocolate review.
  7. One blogger sent us 2,250 referrals.

And we’re still learning…

UPDATE 20 May 2006: Stephen Davies offers an in-depth analysis of these observations.

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Published on 19th May, 2006 by admin

Posted in Marketing Technology, Social Media |

5 Responses to “An update on LG’s blogging programme”

  1. Brendan Hodgson
    19 May 2006
    2:20 pm

    Or is there?… but is it simply about finding the right combination of transparency, credibility,…

  2. John Bell
    19 May 2006
    2:26 pm

    Great to see this update. i believe this type of initiative is critical to brands now, especially companies that may be nervous about this space (nervous about what might happen, what might happen if they don’t "try and learn". Now, how do we report "outcomes" vs. "outputs". Some clients are patient on this issue, others, not so much…

  3. Niall Cook
    19 May 2006
    3:11 pm

    Thanks Brendan.

    Agreed, John. I find it odd that we want to measure blogging "outcomes" already though – after 70 years we still can’t agree how to measure  them for PR!

  4. One By One Media » The Power of the Blog
    19 May 2006
    11:34 pm

    PingBack from http://www.onebyonemedia.com/2006/05/19/the-power-of-the-blog/

  5. Sherrilynne Starkie
    20 May 2006
    8:23 am

    Thanks for sharing this. Getting to see quantified results of our activities is always useful. Clients cannot fail to see the value.

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