Catching up: Crayon, Edelman/Wal*Mart and my book deal

25 October 2006

I’ve been away for a couple of weeks on vacation, and have been hit by an ear infection on my first day back in the office (making me deafer than usual), but here are a few things worth mentioning.

Neville Hobson emailed to let me know that tomorrow (Thursday), “a new marketing is being launched… that will offer companies a compelling and fresh alternative to the stale and ineffective marketing that’s typical today.” He continues:

The company is called crayon. It’s a different kind of company that integrates the best of the consulting, agency, advisory, thought leadership and education worlds. You and I know that the world has changed even if many others in the marketing, advertising, and public relations fields haven’t realized that yet. The goal of crayon is to help our clients make sense of these changes and tap into them in order to differentiate themselves from their competition, participate in community-driven conversations, and stand out from the crowd.

Crayon will (apparently) be the first company to hold its launch in Second Life. Good luck, Neville.

Closer to home (metaphorically), I’ve been following the Edelman/Wal*Mart issue with interest. Shel Holtz captures the issues that arise from working in a big agency perfectly. I have no doubt that someone, somewhere in our agency will make a similar mistake one day (and for all I know they may already be making it). Like other specialists inside big companies, all I can do is try and get the stuff I do right and encourage those who ask my advice to do the same.

Finally, closer to home (literally), I can officially announce that I have been contracted to write a business book on using social software in the enterprise for Gower Publishing. This is very exciting for me. I’ve never written a book before, but am determined to make it as interesting and informative as I can. I’m also going to make full use of social media in writing it, including blogging the entire experience, sharing my sources using, and setting up a wiki to post chapter summaries for anyone to contribute to. If you’re interested in following my journey, please subscribe to my personal blog’s feed.

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3 Responses to “Catching up: Crayon, Edelman/Wal*Mart and my book deal”

  1. Stephen Davies

    Congrats on the book deal, Niall.

    Look forward to reading it.  

  2. Niall Cook

    Thanks Stephen. I look forward to you buying it ;-)

  3. Drew B

    Looking forward to reading about it too. Congrats.

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