LG Blogger Relations, Part Deux

11 January 2007

After a very pleasant break we’re back with a vengeance, and a new campaign for our favourite Korean client, LG.

You may recall me writing about the blogger relations campaign we undertook for the LG’s of the uber-cool Chocolate phone. Well we’re at it again – this time for the second phone in the same Black Label Series, named Shine. We’ll be using some of the now tried and tested techniques and a few new ones too.

The first step is sending sample phones to bloggers (how “old” social media…). As well as identifying those we think might appreciate it, this time we’re inviting interested bloggers to apply for a review unit. The criteria for selection form the basis of our first post on the new Shine Blog.

If you have an audience that meets these criteria, feel free to blog about it. Maybe you meet the criteria yourself, in which case send in an application.

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Published on 11th January, 2007 by admin

Posted in Client-related, Social Media |

6 Responses to “LG Blogger Relations, Part Deux”

  1. Pietr
    11 January 2007
    10:06 pm

    Hi Niall

    I regretted to see I don’t fit the profile. Thx for the announcement. It would be nice if you could inform us here on the number of people applying for a test mobile. Or will we be able to find that on the Shine blog?

  2. Mark Rose
    12 January 2007
    7:09 pm

    I recently went to the phone store in Times Square, New York City, and the place was jammed with everybody wanting their chocolate phone. Now along comes the Shine. Best of luck with a hip product and a shiny new blog.

  3. Niall Cook
    15 January 2007
    9:24 am

    Pietr – I’ll try and post updates on progress here.

    Mark – Thanks for your anecdote. It is really quite remarkable.

  4. A shiny WordPress design for the LG campaign blog | The Travel PR Blog
    15 January 2007
    12:36 pm

    PingBack from http://www.thetravelprblog.com/2007/01/15/a-shiny-wordpress-design-for-the-lg-campaign-blog/

  5. amelia
    23 February 2007
    12:10 pm

    Congratulations – it’s a great case study. Are you working on Shine as well? My trendy 18 year old godson says that is the only phone worth owning!

  6. Niall Cook
    23 February 2007
    12:19 pm

    Amelia, we are indeed working on Shine. Check out http://shine.lgbloggers.com. I admit to being a little biased, but I think it’s pretty cool too.

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