More Corporate B****cks

27 July 2007

I loved Jeff Nolan’s "Corporate Doublespeak" translations:

Total Customer Experience = we want our customers to like us in addition to our products/services.

Strategic = it’s important.

Synergistic = by doing something extra we’ll get more out of all the parts.

Sales Cycle = what it’s going to take for us to sell something.

Brand = what people think about us.

Demographics = who buys our products and/or services.

Cross-functional = lot’s of people will do/use it.

Lifecycle = how long until we can’t make money with it anymore or are just tired of it.

Any others?

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One Response to “More Corporate B****cks”

  1. Martin

    He he.. corporate bull-sh-t!

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