The Blog Council

07 December 2007

I’m in two minds about the creation of the Blog Council, “a professional community of top global brands dedicated to promoting best practices in corporate blogging”.

On the one hand, it’s great that some of the biggest brand names in the world, like Cisco, Coca-Cola, Dell, General Motors, Microsoft, Nokia and SAP are acknowledging the importance of corporate blogging and want to find ways to share information and best practice.

On the other hand, I think the challenges large companies face as the web becomes more conversational go far beyond blogging. I have no doubt that the first meeting of the group in January will demonstrate this. I also wonder, as an organization based there, how US-centric the discussions are going to be, particularly when it comes to the legal and governance issues.

I wonder if they will allow “large corporations” with a “significant blog” who are also potentially agencies or vendors to become members?

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2 Responses to “The Blog Council”

  1. Peter Imbres

    No vendors yet, according to one of the guys I know over at Gaspedal.  It sounds like there might be an opportunity for vendors to participate in the events in the future but for now it sounds like they want to keep it solely focused on the brands.

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