Comments on: April Fools Day: Marketing Opportunity or Not? http://blogs.hillandknowlton.com/niallcook/2008/04/01/april-fools-day-marketing-opportunity-or-not/ Combining marketing and technology to develop new markets and grow existing ones Sun, 27 Mar 2011 11:35:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mariana Sarceda http://blogs.hillandknowlton.com/niallcook/2008/04/01/april-fools-day-marketing-opportunity-or-not/comment-page-1/#comment-650 Mariana Sarceda Wed, 02 Apr 2008 19:21:11 +0000 http://blogs2.hillandknowlton.com/niallcook/10493.aspx#comment-650 <p>It's a marketing opportunity as long as it lets you communicate with your clients and prospects in a different way. However, I have to agree with Andrew Foote; it's only a marketing opportunity for the right brand and industry. Companies such as law firms, banks, insurance companies and such may put their reputation at stake  if play jokes on April's fools day.</p> It’s a marketing opportunity as long as it lets you communicate with your clients and prospects in a different way. However, I have to agree with Andrew Foote; it’s only a marketing opportunity for the right brand and industry. Companies such as law firms, banks, insurance companies and such may put their reputation at stake  if play jokes on April’s fools day.

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By: andrew foote http://blogs.hillandknowlton.com/niallcook/2008/04/01/april-fools-day-marketing-opportunity-or-not/comment-page-1/#comment-649 andrew foote Wed, 02 Apr 2008 04:23:25 +0000 http://blogs2.hillandknowlton.com/niallcook/10493.aspx#comment-649 <p>It's a marketing opportunity for the right brand/industry. Probably not a smart move for law firms, banks, or pharma to test out.  </p> <p>While many attempts aren't incredibly funny, you still have to give them props for trying. Here's a site that has aggregated many of them: <a rel="nofollow" target="_new" href="http://thisisnotanaprilfoolsjoke.com/">http://thisisnotanaprilfoolsjoke.com/</a></p> It’s a marketing opportunity for the right brand/industry. Probably not a smart move for law firms, banks, or pharma to test out.  

While many attempts aren’t incredibly funny, you still have to give them props for trying. Here’s a site that has aggregated many of them: http://thisisnotanaprilfoolsjoke.com/

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