Comments on: Enterprise 2.0 – It’s Here! http://blogs.hillandknowlton.com/niallcook/2008/07/03/enterprise-20-its-here/ Combining marketing and technology to develop new markets and grow existing ones Sun, 27 Mar 2011 11:35:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Scott Brinker http://blogs.hillandknowlton.com/niallcook/2008/07/03/enterprise-20-its-here/comment-page-1/#comment-666 Scott Brinker Sun, 28 Sep 2008 01:03:02 +0000 http://blogs2.hillandknowlton.com/niallcook/10885.aspx#comment-666 <p>Hi, Niall. I run another blog on the intersection of marketing and technology. Enjoyed reading your intro/first chapter of Enterprise 2.0 -- thanks for sharing it as a sneak preview!</p> <p>I wonder, in the landscape of "social software", have you seen any tools that facilitate the management of the social landscape by a company? I know, that probably sounds contradictory to the concept of most social software in the first place -- am I falling off the Cluetrain? -- but it seems like there will need to be some balance between authenticity and coordination in social marketing.</p> Hi, Niall. I run another blog on the intersection of marketing and technology. Enjoyed reading your intro/first chapter of Enterprise 2.0 — thanks for sharing it as a sneak preview!

I wonder, in the landscape of "social software", have you seen any tools that facilitate the management of the social landscape by a company? I know, that probably sounds contradictory to the concept of most social software in the first place — am I falling off the Cluetrain? — but it seems like there will need to be some balance between authenticity and coordination in social marketing.

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By: Books and Magazines Blog » Archive » Enterprise 2.0 - It’s Here! http://blogs.hillandknowlton.com/niallcook/2008/07/03/enterprise-20-its-here/comment-page-1/#comment-665 Books and Magazines Blog » Archive » Enterprise 2.0 - It’s Here! Fri, 04 Jul 2008 07:38:51 +0000 http://blogs2.hillandknowlton.com/niallcook/10885.aspx#comment-665 <p>PingBack from <a rel="nofollow" target="_new" href="http://www.pigmig.com/enterprise-20-its-here">http://www.pigmig.com/enterprise-20-its-here</a></p> PingBack from http://www.pigmig.com/enterprise-20-its-here

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By: Euan W Semple http://blogs.hillandknowlton.com/niallcook/2008/07/03/enterprise-20-its-here/comment-page-1/#comment-664 Euan W Semple Thu, 03 Jul 2008 11:10:12 +0000 http://blogs2.hillandknowlton.com/niallcook/10885.aspx#comment-664 <p>Hurrah!</p> Hurrah!

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