Comments on: Five steps to a successful corporate Twitter presence http://blogs.hillandknowlton.com/niallcook/2008/12/08/five-steps-to-a-successful-corporate-twitter-presence/ Combining marketing and technology to develop new markets and grow existing ones Sun, 27 Mar 2011 11:35:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sandeep Channa http://blogs.hillandknowlton.com/niallcook/2008/12/08/five-steps-to-a-successful-corporate-twitter-presence/comment-page-1/#comment-3339 Sandeep Channa Tue, 29 Dec 2009 12:14:08 +0000 http://blogs2.hillandknowlton.com/niallcook/11492.aspx#comment-3339 Good write up Niall. Social Media is widely used to spread the product & services at almost the hasty speed with no patience. I do agree with you Niall, especially with the point "I would prefer to interact with real people using their real names than anonymous company or brand names". Transparency is the need of doing business in a better way. Good write up Niall. Social Media is widely used to spread the product & services at almost the hasty speed with no patience. I do agree with you Niall, especially with the point “I would prefer to interact with real people using their real names than anonymous company or brand names”. Transparency is the need of doing business in a better way.

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By: Collective Conversation » Marketing Technology » Blog Archive » Twitter: The New Mobile Marketing http://blogs.hillandknowlton.com/niallcook/2008/12/08/five-steps-to-a-successful-corporate-twitter-presence/comment-page-1/#comment-809 Collective Conversation » Marketing Technology » Blog Archive » Twitter: The New Mobile Marketing Tue, 10 Feb 2009 11:06:43 +0000 http://blogs2.hillandknowlton.com/niallcook/11492.aspx#comment-809 [...] blog has been critical in the past of companies and celebrities tripping over themselves - and their virtual tongues - to climb aboard the Twitter [...] [...] blog has been critical in the past of companies and celebrities tripping over themselves – and their virtual tongues – to climb aboard the Twitter [...]

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By: Barb Chamberlain http://blogs.hillandknowlton.com/niallcook/2008/12/08/five-steps-to-a-successful-corporate-twitter-presence/comment-page-1/#comment-699 Barb Chamberlain Sat, 24 Jan 2009 00:29:35 +0000 http://blogs2.hillandknowlton.com/niallcook/11492.aspx#comment-699 <p>Generally good advice--not just for corporate or branded accounts but also for individuals getting started on Twitter.</p> <p>If you're on Twitter, it's like any other communications effort--it's because you have a goal or reason for being there (in the context of corporate presence). With that in mind, I'd refine your advice on following a bit. </p> <p>Twitter is a cocktail party where most of the people are strangers, and you'd like to meet some of them. If you wait for them to come up to you, you'll nurse your drink alone in the corner for a while and then go home and say it was a lousy party.</p> <p>I've been tracking what I've done on Twitter with the @WSUSpokane account I established for my relatively new, specialty campus of Washington State University and can provide detail for those who are interested. Find me @BarbChamberlain, or Google & get my email. </p> <p>Brief list of takeaways:</p> <p>- Strategic following--not spammy, desperate following or robotlike behavior--can help you become part of a community and get followed back. For a new brand in particular, and for small entities, if you wait for people to mention you there will never be anyone to follow.</p> <p>- Introducing yourself with an @ message to someone you've selected to follow is the first step in establishing a dialogue, which is one of the points of being there. </p> <p>- One of the ways to add value, as you so rightly point out is essential, is to retweet the content of others. That means you need to follow them to see it.</p> <p>I would add two additional points to your recommendations:</p> <p>- Even if you want to use the personal name approach for corporate representatives, grab the Twitter handle(s) that represent your brand so someone else doesn't create a fake "you."</p> <p>- If you're tweeting from a corporate name account, be human (and appropriate). Interact with the real humans behind the accounts you're following/followed by. If it's all just you doing one-way broadcasting, they'll unfollow.</p> <p>@BarbChamberlain</p> Generally good advice–not just for corporate or branded accounts but also for individuals getting started on Twitter.

If you’re on Twitter, it’s like any other communications effort–it’s because you have a goal or reason for being there (in the context of corporate presence). With that in mind, I’d refine your advice on following a bit.

Twitter is a cocktail party where most of the people are strangers, and you’d like to meet some of them. If you wait for them to come up to you, you’ll nurse your drink alone in the corner for a while and then go home and say it was a lousy party.

I’ve been tracking what I’ve done on Twitter with the @WSUSpokane account I established for my relatively new, specialty campus of Washington State University and can provide detail for those who are interested. Find me @BarbChamberlain, or Google & get my email.

Brief list of takeaways:

- Strategic following–not spammy, desperate following or robotlike behavior–can help you become part of a community and get followed back. For a new brand in particular, and for small entities, if you wait for people to mention you there will never be anyone to follow.

- Introducing yourself with an @ message to someone you’ve selected to follow is the first step in establishing a dialogue, which is one of the points of being there.

- One of the ways to add value, as you so rightly point out is essential, is to retweet the content of others. That means you need to follow them to see it.

I would add two additional points to your recommendations:

- Even if you want to use the personal name approach for corporate representatives, grab the Twitter handle(s) that represent your brand so someone else doesn’t create a fake "you."

- If you’re tweeting from a corporate name account, be human (and appropriate). Interact with the real humans behind the accounts you’re following/followed by. If it’s all just you doing one-way broadcasting, they’ll unfollow.

@BarbChamberlain

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By: Gaylene http://blogs.hillandknowlton.com/niallcook/2008/12/08/five-steps-to-a-successful-corporate-twitter-presence/comment-page-1/#comment-698 Gaylene Wed, 07 Jan 2009 12:45:52 +0000 http://blogs2.hillandknowlton.com/niallcook/11492.aspx#comment-698 <p>Very useful Niall, thanks. I think a perfect example to support your argument and an example of an alternative route is Comcast's execution on Twitter. </p> <p>As bad as a reputation they may have in terms of customer support, they created a twitter account called twitter/comcastcares. Frank, being the individual and customer support representative, is respected by most tweeters (not all of course) as he promptly responds to any nuances tweeters may be having with the service provider. Although not a personal name as you suggest, he still has created individuality behind comcast cares. </p> <p>So when we speak of Frank, we know who we're talking about which gives the brand more personality, voice and listening ear to its consumers, a great form of engagement.</p> Very useful Niall, thanks. I think a perfect example to support your argument and an example of an alternative route is Comcast’s execution on Twitter.

As bad as a reputation they may have in terms of customer support, they created a twitter account called twitter/comcastcares. Frank, being the individual and customer support representative, is respected by most tweeters (not all of course) as he promptly responds to any nuances tweeters may be having with the service provider. Although not a personal name as you suggest, he still has created individuality behind comcast cares.

So when we speak of Frank, we know who we’re talking about which gives the brand more personality, voice and listening ear to its consumers, a great form of engagement.

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By: Ryder Interactive » Five Steps to a Successful Corporate Twitter Presence http://blogs.hillandknowlton.com/niallcook/2008/12/08/five-steps-to-a-successful-corporate-twitter-presence/comment-page-1/#comment-697 Ryder Interactive » Five Steps to a Successful Corporate Twitter Presence Fri, 02 Jan 2009 19:20:45 +0000 http://blogs2.hillandknowlton.com/niallcook/11492.aspx#comment-697 <p>PingBack from <a rel="nofollow" target="_new" href="http://rydermediaconsultants.com/blog/2009/01/02/five-steps-to-a-successful-corporate-twitter-presence/">http://rydermediaconsultants.com/blog/2009/01/02/five-steps-to-a-successful-corporate-twitter-presence/</a></p> PingBack from http://rydermediaconsultants.com/blog/2009/01/02/five-steps-to-a-successful-corporate-twitter-presence/

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By: Dave Page http://blogs.hillandknowlton.com/niallcook/2008/12/08/five-steps-to-a-successful-corporate-twitter-presence/comment-page-1/#comment-696 Dave Page Sun, 21 Dec 2008 21:16:34 +0000 http://blogs2.hillandknowlton.com/niallcook/11492.aspx#comment-696 <p>Great post, thanks!</p> Great post, thanks!

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By: Niall Cook http://blogs.hillandknowlton.com/niallcook/2008/12/08/five-steps-to-a-successful-corporate-twitter-presence/comment-page-1/#comment-695 Niall Cook Fri, 19 Dec 2008 09:50:00 +0000 http://blogs2.hillandknowlton.com/niallcook/11492.aspx#comment-695 <p>Well made point, Ruth. Journalists and "slebs" definitely fall into this category, although sometimes you can't actually help how many people follow you.</p> Well made point, Ruth. Journalists and "slebs" definitely fall into this category, although sometimes you can’t actually help how many people follow you.

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By: Ruth Seeley http://blogs.hillandknowlton.com/niallcook/2008/12/08/five-steps-to-a-successful-corporate-twitter-presence/comment-page-1/#comment-694 Ruth Seeley Fri, 19 Dec 2008 05:08:11 +0000 http://blogs2.hillandknowlton.com/niallcook/11492.aspx#comment-694 <p>And conversely, individuals who have 2000 followers and are only following 145 people themselves have pretty much missed the point of Twitter. Granted that example is a BBC journalist who's obviously used to having an audience. Old habits die hard.</p> And conversely, individuals who have 2000 followers and are only following 145 people themselves have pretty much missed the point of Twitter. Granted that example is a BBC journalist who’s obviously used to having an audience. Old habits die hard.

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By: Joe Gannon http://blogs.hillandknowlton.com/niallcook/2008/12/08/five-steps-to-a-successful-corporate-twitter-presence/comment-page-1/#comment-693 Joe Gannon Tue, 16 Dec 2008 17:58:07 +0000 http://blogs2.hillandknowlton.com/niallcook/11492.aspx#comment-693 <p>I think that a successful strategy requires more than just jumping in. You first need to determine what information you can present, then in how it is best used. Then, you need to figure out how should it be communicated and by whom.  I agree with the comments, but also feel that some companies can get away with a general corporate account. To me, it depends on the type of information you're presenting. While it wouldn't make sense for a customer service profile, in other cases it seems that it would be ok. </p> I think that a successful strategy requires more than just jumping in. You first need to determine what information you can present, then in how it is best used. Then, you need to figure out how should it be communicated and by whom.  I agree with the comments, but also feel that some companies can get away with a general corporate account. To me, it depends on the type of information you’re presenting. While it wouldn’t make sense for a customer service profile, in other cases it seems that it would be ok.

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By: Niall Cook http://blogs.hillandknowlton.com/niallcook/2008/12/08/five-steps-to-a-successful-corporate-twitter-presence/comment-page-1/#comment-692 Niall Cook Tue, 09 Dec 2008 18:31:28 +0000 http://blogs2.hillandknowlton.com/niallcook/11492.aspx#comment-692 <p>I agree. Do some research. But for a "corporate account" (see my definition) surely only actively follow people who follow you or mention your company or brand. Just because I mention MP3 players doesn't mean I'm open to being followed by any company who makes them.</p> I agree. Do some research. But for a "corporate account" (see my definition) surely only actively follow people who follow you or mention your company or brand. Just because I mention MP3 players doesn’t mean I’m open to being followed by any company who makes them.

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