Comments on: Twitter: The New Mobile Marketing http://blogs.hillandknowlton.com/niallcook/2009/02/10/twitter-the-new-mobile-marketing/ Combining marketing and technology to develop new markets and grow existing ones Sun, 27 Mar 2011 11:35:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: aimee http://blogs.hillandknowlton.com/niallcook/2009/02/10/twitter-the-new-mobile-marketing/comment-page-1/#comment-1542 aimee Wed, 08 Apr 2009 11:37:34 +0000 http://blogs2.hillandknowlton.com/niallcook/?p=388#comment-1542 Interesting point on IM - the oil industry has used Yahoo as a default communication tool for years - probably since yahoo IM launched. Hence, marketing people within the industry also use the tool to reach out to their customers (basically, traders) to understand what they are doing and when. Today's parallel... StockTwits. I think it's a fascinating tool, with loads of potential for B2B comms, and I think it is our responsibility to get on there and cut through the courtneylove/russellbrand crap (sorry) to get to the really valuable conversations. Check out @cmegroup - disclosure - they're a shareholder in our company - however I have nothing to do with their Twittering! Look forward to more updates on social media! Interesting point on IM – the oil industry has used Yahoo as a default communication tool for years – probably since yahoo IM launched. Hence, marketing people within the industry also use the tool to reach out to their customers (basically, traders) to understand what they are doing and when. Today’s parallel… StockTwits. I think it’s a fascinating tool, with loads of potential for B2B comms, and I think it is our responsibility to get on there and cut through the courtneylove/russellbrand crap (sorry) to get to the really valuable conversations. Check out @cmegroup – disclosure – they’re a shareholder in our company – however I have nothing to do with their Twittering!
Look forward to more updates on social media!

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By: Collective Conversation » Twitter: The New Mobile Marketing « Carl’s Notepad http://blogs.hillandknowlton.com/niallcook/2009/02/10/twitter-the-new-mobile-marketing/comment-page-1/#comment-883 Collective Conversation » Twitter: The New Mobile Marketing « Carl’s Notepad Tue, 24 Feb 2009 17:38:55 +0000 http://blogs2.hillandknowlton.com/niallcook/?p=388#comment-883 [...] For the full article see - Collective Conversation » Marketing Technology » Blog Archive » Twitter: The New Mobile Marketing. [...] [...] For the full article see – Collective Conversation » Marketing Technology » Blog Archive » Twitter: The New Mobile Marketing. [...]

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By: Niall Cook http://blogs.hillandknowlton.com/niallcook/2009/02/10/twitter-the-new-mobile-marketing/comment-page-1/#comment-812 Niall Cook Tue, 10 Feb 2009 14:47:46 +0000 http://blogs2.hillandknowlton.com/niallcook/?p=388#comment-812 Maybe you're right. As a response mechanism I see IM as closer to telephone and post though. Twitter is closest to SMS, which has seen some success. Maybe you’re right. As a response mechanism I see IM as closer to telephone and post though. Twitter is closest to SMS, which has seen some success.

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By: David Jones http://blogs.hillandknowlton.com/niallcook/2009/02/10/twitter-the-new-mobile-marketing/comment-page-1/#comment-811 David Jones Tue, 10 Feb 2009 13:04:51 +0000 http://blogs2.hillandknowlton.com/niallcook/?p=388#comment-811 I see your point. But I can't help drawing a line back to IM. With the uptake of windows and yahoo messenger services over the years, I can't recall any company trying to get fans to use IM platforms to connect with them. Maybe it has something to do with people interested in following people and not brands on these platforms. I see your point. But I can’t help drawing a line back to IM. With the uptake of windows and yahoo messenger services over the years, I can’t recall any company trying to get fans to use IM platforms to connect with them. Maybe it has something to do with people interested in following people and not brands on these platforms.

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